Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA)

— from Pivot Tables to Prompts

A hands-on virtual workshop where you’ll learn how to analyze performance the “old school” way and use AI the right way—so your optimizations and insights are faster, clearer, and more defensible.

Date: Tuesday, March 24
Time: 12:00-1:30 PM EST (90 minutes)
Format: Live on Zoom + Q&A
Replay: Available for 3 days
Includes: Workbook + templates

Who It’s For

This workshop is for:

  • Programmatic traders and media buyers

  • Programmatic managers + performance marketers

  • Ad ops professionals who support optimization + reporting

  • Agency and in-house teams working across display/video/CTV

If you touch pacing, performance, reporting, or blocklists… you’re in the right room.

What You’ll Learn

By the end, you’ll be able to:

  • Pull clean site and geography performance views without getting lost in the weeds

  • Decide when to block, when to optimize, and when to leave it alone

  • Turn raw delivery/performance data into a clear optimization plan

  • Use AI to speed up insight writing and pattern recognition (without “garbage in, garbage out”)

  • Produce smarter reporting narratives your clients and stakeholders actually trust

Agenda

1) Site Domain Optimization (Allow/Block Lists)

You’ll learn how to:

  • Identify top and bottom site domains using a repeatable workflow
  • Evaluate “bad performance” vs “wrong KPI / wrong expectation”
  • Build a blocklist/allowlist approach that doesn’t accidentally cut scale
  • Spot patterns worth investigating (not just random noise)

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2) Geography Optimization (DMA) + Insight Writing

You’ll learn how to:

  • Read DMA performance like a strategist (not just a spreadsheet)
  • Ask the right “why” questions behind geo results
  • Use AI to accelerate research and turn it into client-ready insights
  • Translate geo insights into budget shifts, targeting refinements, and clearer reporting

3) AI Integration (Practical + Safe)

You’ll see how to:

  • Structure your data before using AI (so it actually works)
  • Use prompts to summarize, explain, and recommend next steps
  • Generate insight language you can edit—not copy blindly

What You’ll Get

  • Live training (90 minutes)

  • Workbook + templates (downloadable)

  • Replay access for 3 days

  • Real examples (site + DMA datasets)

  • Action checklist you can reuse weekly

Presenters

Hélène Parker

Hélène Parker

Programmatic Educator, Consultant, and Host of the Programmatic Digest Podcast.

Assetou Kone

Assetou Kone

Assetou Koné is a Senior Programmatic Strategist and Founder of Florez Consulting, specializing in data-driven paid media and digital audience strategy. She helps brands and traders move beyond surface-level optimizations by building structured, scalable decision frameworks across programmatic and paid social.

Her work focuses on turning campaign data into strategic insight, combining performance analytics with practical AI integration to drive smarter budget allocation and measurable growth.

Frequently Asked Questions

Yes—if you understand basic programmatic metrics (impressions, clicks, conversions, CPA/CPC/CPM), you’ll be fine. We’ll keep it practical and clear.

No. We’ll show how to use AI responsibly, but you can apply the workflow even without paid AI tools.

Yes—for 3 days after the live session.

Yes. You’ll have access to the workbook/templates after the session.

Yes. Team registrations are welcome. Please have them sign up individually

Ready to optimize faster and write insights that actually make sense?


Questions?

Email info@heleneparker.com.