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Google Calling On Your Clients? Amy Hebdon Tells Us More

2020-03-10T11:13:21-04:00September 11th, 2019|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don’t Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely                            Wrong Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding Prepare to say goodbye [...]

Solo Episode Highlighting Performance Metrics And More!

2020-03-10T11:16:29-04:00August 21st, 2019|Podcast|

Summary: This week marks our 10th episode and a little bit over a month of the Programmatic Digest podcast being live. I wanted to give you my highlights and lowlights for this first month of podcasting. We will review goals for the podcast and performance metrics. I’ll give you a recap of the [...]

Ana Milicevic Tells Us About AdWeek’s Nextech Conference

2020-03-10T11:21:18-04:00August 21st, 2019|Podcast|

Summary: In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent [...]

Facebook’s New Transparency Tool & Holiday Shopping Trends With Ashley Privette

2020-03-10T11:29:50-04:00August 21st, 2019|Podcast|

Summary: This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”. Make room for LinkedIn’s new and refreshing [...]

Navigating Through Google’s And Waze’s Partnership With Alexis Day

2020-03-10T11:41:12-04:00August 21st, 2019|Podcast|

Summary: This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at [...]

Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin – Part 1

2020-03-10T11:52:40-04:00August 21st, 2019|Podcast|

Summary: This week, we discussed the new integration with Scarborough and Nielsen’s cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger [...]

Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin – Part 2

2020-03-10T11:50:48-04:00August 21st, 2019|Podcast|

Summary: This week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D display ad) and extended YouTube Live streams. Spotify [...]

Susan Wallace Explains Why And How Flex Teams Help Fill in The Blanks

2020-03-10T12:00:03-04:00August 7th, 2019|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into ANA Highlights In-House Agency Growth, Concerns. 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership [...]

Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman Discusses

2020-03-10T12:02:42-04:00July 31st, 2019|Podcast|

Summary: In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics. This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but [...]

Frost Prioleau Discusses Location-Based Targeting

2020-03-10T12:06:35-04:00July 24th, 2019|Podcast|

Summary: This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free". Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. [...]