In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation.

This week, we are referencing:
Why Prebid Alone Only Provides a False Sense of Security

Connect with:

Shailin Dhar: LinkedIn
Marc Goldberg: LinkedIn | Email
MMI: LinkedIn |Website

Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube
Helene Parker: Website | LinkedIn | Twitter | Contact

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Shownote:

Article #1: Why Prebid Alone Only Provides a False Sense of Security

In this article on AdExchanger, Marc Goldberg discusses no-bid reason codes, IP addresses, and misconceptions surrounding Prebid IVT protection.

1:35 – Guest and MMI Introductions

3:25 – Marc’s Article: Why Prebid Alone Only Provides a False Sense of Security

6:50 – Defining Pre-Bid

11:35 – Invalid Traffic (IVT)

15:00 – Importance of IP Address

17:00 – MMI’s Stance on Cookie Deprecation: Focus on Transactions Not Users

19:30 – Live Case Study of Waste Mitigation as Opposed to Performance Increase

22:51 – Shailin and Marc’s Fun Facts

25:40 – Ways to Connect

Connect with:

Shailin Dhar: LinkedIn
Marc Goldberg: LinkedIn | Email
MMI: LinkedIn |Website

Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube
Helene Parker: Website | LinkedIn | Twitter | Contact

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