Advertising and media platforms react to new privacy regulations that can make it harder for marketers and their ad spends. With California’s new Consumer Protection Act, which took effect last year, and new restrictions, Google has blocked the use of customer IDs and will only provide aggregated and Google-specific data to advertisers via Ads Data Hub. Costs will most likely rise that will cause a drain on brands, consumers, and ad-supported media.
There’s been a great deal of anxiety regarding what would happen to the digital advertising world after Google announced the retirement of third-party cookies and Apple’s move to make IDFA’s opt-ins. Google has now announced that it will not provide an alternate user-level identity, which means we are getting close to making the shift to an opt-in world. What will this mean to the Open web concept? Alternative user-level identifiers will be available, but they will not be built or used for Google. How will this affect media strategies?
Diversity and Inclusion Segment
Since working for Xaxis, Nish has always worked from home. During the pandemic working from home became the new norm; there wasn’t much of a change. However, his team and Xaxis have taken everything into stride. Pre-pandemic most of the team didn’t even know how to use video conferencing, and now everyone is comfortable with the systems. Most team members all work from different locations, but with Xaxis, they still have built this sense of community that you would still get from working in an office.
Three things you do every day for yourself or suggest others to do when working from home:
- Get out of the house every day. Whether that’s taking a walk or getting coffee somewhere and changing up your scenery when working from home
- Chatting with friends and making a connection via video calls
- Do something you really enjoy doing at the end of the day
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