In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.

Click here to learn more about the 2020 International Report on Programmatic In-housing

Connect with:

Professor Susan Wallace: LinkedIn 

Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn 

Helene Parker: Website | LinkedIn | Twitter | Instagram



00:00 – Podcast Introduction

00:44 – 50th Episode Celebration

01:36 – Guest Introduction

05:17 – Programmatic In-housing vs Non-In-housing

08:43 – Welcoming the Programmatic Meetup

10:55 – Bringing Programmatic Media In-house from a global view

13: 14 – Brand Transparency

17:16 – DSP Support

21:39 – Marketing Strategy from Holistic Perspective

24:00 – Closing Remarks

27:18 Podcast Outro

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