In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.

Connect with:

Catherine Dale: LinkedIn | Instagram

SpotX: Website | LinkedIn | FacebookTwitter | Instagram

Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram

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Shownote:

Article 1: More than Fluff: An Argument for Investing in Employee Resource Groups for Parents and Caregivers

In this article, Catherine shares how “[e]mployee resource groups (ERGs), if done well, can act as a catalyst for positive change, a network for close collaboration among colleagues, and a place for individuals across the organization to show leadership.”

Article 2: US Cord-Cutter Households, 2019-2024 (millions, % change and % of households)

Half of the viewing among adults age 13 to 34 is spent in streaming and a third of all US households are cord cutters. Check out this article on viewership trends and how CTV revenue doubled in Q4 2020 compared to Q4 2019.

Article 3: CTV is for Everyone – Viewership Report

1:19 – Guest Introduction & Background

3:38 – Where CTV Stands Today

6:10 – CTV vs. OTV

7:30 – Will Traditional TV Disappear?

9:44 – What is Addressable TV?

11:55 – Consumption of Today’s Generation

15:10 – March-October 2020 Ad Opportunity Stats for Device Manufacturers

18:00 – Diversity and Inclusion: The Intersection of Data and Addressability

20:50 – What Might Listeners Take Away From SpotX’s Company Culture?

24:56 – Catherine’s Fun Fact and Favorite TV Show

26:23 – Catherine’s Advice to Her Younger Self:

Accept opportunities and do favors for friends in your industry.

27:25 – Ways to Connect with Catherine

Connect with:

Catherine Dale: LinkedIn | Instagram

SpotX: Website | LinkedIn | FacebookTwitter | Instagram

Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram

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