Helene Parker Consulting LLC https://www.heleneparker.com/ Programmatic Education Consultancy With A Hybrid Touch of Execution and Hands-On Keyboard Focus Wed, 10 Sep 2025 03:44:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.heleneparker.com/wp-content/uploads/2019/06/cropped-pink-glasses-favicon-1-32x32.png Helene Parker Consulting LLC https://www.heleneparker.com/ 32 32 184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast https://www.heleneparker.com/programmatic-digest-podcast/184-ai-attribution-attention-insights-from-iabs-angelina-eng-programmatic-digest-podcast/ https://www.heleneparker.com/programmatic-digest-podcast/184-ai-attribution-attention-insights-from-iabs-angelina-eng-programmatic-digest-podcast/#respond Wed, 10 Sep 2025 06:00:21 +0000 https://www.heleneparker.com/?p=9527 In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, [...]

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In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising.

Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel.

We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness.

The conversation also dives into the future of attention metrics, how they’re being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight.

Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life.

If you’ve ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

Programmatic Training & Coaching:

Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamps

00:00 – Welcome & Guest Intro
 01:43 – Attribution Misconceptions Explained
 05:26 – Assisted Attribution & Weighted Assets
 08:26 – Conversion APIs & Publisher Collaboration
 11:12 – Attention Metrics: Hype vs Reality
 18:26 – Standardization & IAB’s Role in Data Alignment
 26:05 – How AI is Reshaping Ad Tech
 30:53 – Fun Facts with Angelina Eng

Meet Our Guest:

Angelina Eng, IAB

https://www.linkedin.com/in/angelinaeng

Meet The Team:

Hélène Parker – Chief Programmatic Coach

https://www.heleneparker.com/ 

https://www.linkedin.com/in/helene-parker

 

Manuela Cortes – Co-Host 

Programmatic Digest In Espanol: 

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

 

  

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/

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]]> https://www.heleneparker.com/programmatic-digest-podcast/184-ai-attribution-attention-insights-from-iabs-angelina-eng-programmatic-digest-podcast/feed/ 0 175. Reaching Hispanic Audiences with Premium Video + Programmatic Power https://www.heleneparker.com/programmatic-digest-podcast/175-reaching-hispanic-audiences-with-premium-video-programmatic-power/ https://www.heleneparker.com/programmatic-digest-podcast/175-reaching-hispanic-audiences-with-premium-video-programmatic-power/#respond Wed, 14 May 2025 18:32:08 +0000 https://www.heleneparker.com/?p=9520 In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, [...]

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In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience.

Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively.

Together, they explain how viewer habits are shifting; everyone’s watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways.

But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market.

Tune in for an insider’s look at what it takes to create meaningful connections and successful campaigns in today’s video-first world.

🚨 New cohort kicks off next week! Just a few seats left in the Reach and Frequency™ program—designed for programmatic buyers and ad ops pros ready to optimize smarter and activate with confidence.

Don’t miss your chance to join this hands-on, expert-led experience.

👉 Secure your spot now: https://reachandfrequencycourse.thinkific.com/courses/program 

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

Timestamp:

(00:03) – Video Technology Partnership in Media

(09:00) – Hispanic Audience Engagement Through Premium Partnerships

(23:28) – Building Authentic Partnerships for Brand Engagement

(36:10) – Direct Contact Information for Partners

 
Meet Our Guest:


Meet The Team:

 

 

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course:
 Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 

 

 

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/ 

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]]> https://www.heleneparker.com/programmatic-digest-podcast/175-reaching-hispanic-audiences-with-premium-video-programmatic-power/feed/ 0 Pre-Bid Filters and PMP Deals: Key Insights from Our Programmatic Training https://www.heleneparker.com/resources/pre-bid-filters-and-pmp-deals-key-insights-from-our-programmatic-training/ https://www.heleneparker.com/resources/pre-bid-filters-and-pmp-deals-key-insights-from-our-programmatic-training/#respond Tue, 22 Oct 2024 10:46:26 +0000 https://www.heleneparker.com/?p=9484 Over the last six months, we’ve had the privilege of conducting multiple programmatic media buying workshops each month, working hands-on with teams across seven different companies, including two individuals in private coaching . Our goal has been to help Agencies and Programmatic In-house teams grow and level up their productivity and efficiency. We’ve also [...]

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Over the last six months, we’ve had the privilege of conducting multiple programmatic media buying workshops each month, working hands-on with teams across seven different companies, including two individuals in private coaching . Our goal has been to help Agencies and Programmatic In-house teams grow and level up their productivity and efficiency. We’ve also got the pleasure of working with several teams on the AdTech and Sell-side, to understand how to better perform and support their advertiser clients.

In this blog, I’ll share the top three most frequently asked questions from these sessions, covering topics like pre-bid filters, PMP deals, and the differences between key brand safety partners. Whether you’re new to programmatic or looking to fine-tune your strategies, these quick insights will give you practical tips for campaign success, or at least get you started.

  1. What is the purpose of pre-bid filters and how can they affect campaign reach?
    • Pre-bid filters are used to screen impressions before bidding occurs, ensuring ads are served on relevant inventory. However, overly restrictive pre-bid filters can limit campaign reach by excluding too much inventory.
    • This workshop also included a live walkthrough on how to troubleshoot starting with best practices with the set up before the campaign launch. 
    • Quick note here that the answer to combatting MFAs does not solely depend on which brand safety partner and how much of it!!!!!! (#IsaidwhatIsaid) 
  1. What are some best practices for setting up PMP deals to avoid underpacing?
    • Best practices for PMP deals include: clear communication with both buyers and suppliers about creative size and aspect ratio requirements, aligning targeting criteria with available inventory, and ensuring pacing controls are set appropriately.
    • Ideally, traders would reduce brand safety controls to allow supply partners to make the appropriate targeting criteria and more on their end. 
    • We walked through what that looks like in several DSPs including, The Trade Desk, DV360, Basis, and Amazon DSP.  
  1. Describe two potential causes of creative size mismatches in PMP deals.
    • Creative size mismatches can occur if the buyer submits creatives with incorrect dimensions or if the publisher has specific size requirements that are not met.
    • This is easily addressed with an internal onboarding process shared between teams.
    • More on this in our next blog. 
  1. (Bonus) Explain how misaligned pre-bid filters can lead to reduced campaign delivery.
    • Misaligned pre-bid filters, such as overly restrictive viewability thresholds or brand safety criteria, can reduce campaign delivery by excluding a significant portion of eligible inventory.
    • See #2.B insights as it is relevant here as well. 
    • Quick note that this occurs when the brand safety methodologies are different from the Suppliers and DSP.  We will elaborate in a separate blog in the upcoming weeks (or you can DM me) 

The following three were in the lead for one particular adtech company offering support to agencies/brands and will be cover in the next blog:

  1. What information should a Supply or Data partner provide to buyers to help them set realistic pre-bid filters?
  2. How do you reconcile differences between Quality Alliance/Active View vs third party ad verification services in TTD?
  3. What are the key differences between DoubleVerify (DV) and Integral Ad Science (IAS) in terms of their brand safety methodologies?

Our workshops have proven incredibly beneficial because they offer practical, hands-on learning tailored to the real challenges AdTech and Sell-side teams face daily. The interactive format allowed teams to not only gain valuable insights but also practice these concepts in live DSP environments, ensuring they feel confident in applying their newfound knowledge. This hands-on, collaborative approach is what sets our workshops apart, making them a game-changer for those looking to optimize their programmatic efforts and better serve their advertiser clients.

A very special Thank you to Iesha White who’s been paramount in the success of creating and executing these workshops. She’s part of our village of expert consultants and will be joining me very soon on a live training where we are dissecting some of the questions/answers above, and walking you through how to implement and standardize these insights in a playbook for your team.  

Join October’s Free Webinar:

Monday October 28th at 3PM ET/ 12PM PST/ 8PM BST:

Link to register: https://bit.ly/proglivetrainingregform

Of course you can sign up even if you wont join live as we will be sending the recordings the next day (but please note that we will have some special giveaways/bonus for the ones joining live) 

Stay Curious,

Hélène


Cheers to leveling up!

Hélène
Your Programmatic Coach

_____________________________________________________________________________________________________

About us:

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement.

That is why we founded The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also includes hands-on experience in DSPs and weekly group coaching.

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call.

_____________________________________________________________________________________________________

The post Pre-Bid Filters and PMP Deals: Key Insights from Our Programmatic Training appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/resources/pre-bid-filters-and-pmp-deals-key-insights-from-our-programmatic-training/feed/ 0 S19 – Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat https://www.heleneparker.com/programmatic-digest-youtube-channel/s19-masterclass-para-publishers-sobre-first-party-data-con-gabriel-weitz-de-adgoat/ https://www.heleneparker.com/programmatic-digest-youtube-channel/s19-masterclass-para-publishers-sobre-first-party-data-con-gabriel-weitz-de-adgoat/#comments Mon, 05 Aug 2024 07:20:10 +0000 https://www.heleneparker.com/?p=9479 ¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias [...]

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¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.

The post S19 – Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-youtube-channel/s19-masterclass-para-publishers-sobre-first-party-data-con-gabriel-weitz-de-adgoat/feed/ 1 154. Navigating the Future of First-Party Data https://www.heleneparker.com/programmatic-digest-youtube-channel/154-navigating-the-future-of-first-party-data/ https://www.heleneparker.com/programmatic-digest-youtube-channel/154-navigating-the-future-of-first-party-data/#respond Wed, 24 Jul 2024 01:16:12 +0000 https://www.heleneparker.com/?p=9476 What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry. Explore the strategic utilization of first-party data in [...]

The post 154. Navigating the Future of First-Party Data appeared first on Helene Parker Consulting LLC.

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What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry.
Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines’ loyalty program as a leading example. We’ll dissect the methods companies use to gather and leverage customer data, emphasizing the critical role of customer consent and privacy laws in North America.
We then tackle the complexities of data marketing, discussing the labor-intensive processes and high costs associated with managing first-party data in multi-channel campaigns. Our guest provides valuable insights into how both large and medium-sized brands can navigate these challenges effectively. We also delve into the importance of leveraging data management tools like Evora and the role of mentorship in professional growth.

Free Training Sponsored By Epom:
How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune
On the webinar you’ll find out how to:
dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.
streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.
Perfect for: ad agencies, programmatic in-house teams

Thursday, July, 25th
10 AM EDT / 2 PM
UTC / GMT

Register Here:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc
Can’t join live? No problem, register and you’ll receive the recording to review PLUS some major bonus training 😃

About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the https://www.reachandfrequency.live/progra m, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? https://www.heleneparker.com/contact/

Timestamp:
(00:00) – Journey in Media and Diversity
(09:27) – Utilizing First Party Data for Marketing
(13:35) – Challenges and Solutions in Data Marketing
(18:10) – Navigating Data Solutions and Industry Tips
(28:20) – Gratitude for Mentorship and Education

New Reach and Frequency® program starting in August!
Sign Up Here:
The 7 Weeks Live Program

Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

Meet Our Guest:
Sasanka Senaratna
sasanka.senaratna@evorra.com
https://www.linkedin.com/in/sasanka-senaratna-9b8a0745/
https://evorra.com/

Meet The Team:
Hélène Parker – Chief Programmatic Coach
https://www.heleneparker.com/
https://www.linkedin.com/in/helene-parker/

Learn Programmatic
As a TEAM: https://www.heleneparker.com/workshop/
As a Solo Ninja: https://www.heleneparker.com/course/
Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

Programmatic Digest
https://www.youtube.com/@programmaticdigest
https://www.linkedin.com/company/programmatic-digest-podcast
https://www.instagram.com/programmaticdigestpodcast/

Manuela Cortes – Co-Host
Programmatic Digest In Espanol
https://www.linkedin.com/in/manuela-cortes-/

Training Roadmap Sample Request:
https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link

Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

The post 154. Navigating the Future of First-Party Data appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-youtube-channel/154-navigating-the-future-of-first-party-data/feed/ 0 152. Navigating the Future of First-Party Data https://www.heleneparker.com/programmatic-digest-podcast/152-navigating-the-future-of-first-party-data/ https://www.heleneparker.com/programmatic-digest-podcast/152-navigating-the-future-of-first-party-data/#respond Tue, 23 Jul 2024 13:43:53 +0000 https://www.heleneparker.com/?p=9472 What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry. Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines' loyalty program as a leading example. We'll dissect the methods companies use [...]

The post 152. Navigating the Future of First-Party Data appeared first on Helene Parker Consulting LLC.

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What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry.
Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines’ loyalty program as a leading example. We’ll dissect the methods companies use to gather and leverage customer data, emphasizing the critical role of customer consent and privacy laws in North America.

We then tackle the complexities of data marketing, discussing the labor-intensive processes and high costs associated with managing first-party data in multi-channel campaigns. Our guest provides valuable insights into how both large and medium-sized brands can navigate these challenges effectively. We also delve into the importance of leveraging data management tools like Evora and the role of mentorship in professional growth.


Free Training Sponsored By Epom:
How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

On the webinar you’ll find out how to:

  • dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.
  • streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.
  • Perfect for: ad agencies, programmatic in-house teams

Thursday, July, 25th

10 AM EDT / 2 PM

UTC / GMT



Register Here:

https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc

Can’t join live? No problem, register and you’ll receive the recording to review PLUS some major bonus training 😃

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

  1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
  2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:00) – Journey in Media and Diversity

(09:27) – Utilizing First Party Data for Marketing

(13:35) – Challenges and Solutions in Data Marketing

(18:10) – Navigating Data Solutions and Industry Tips

(28:20) – Gratitude for Mentorship and Education

New Reach and Frequency® program starting in August!
Sign Up Here:

The 7 Weeks Live Program

Learn How To Optimize  Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist  

 
Meet Our Guest:

  • Sasanka Senaratna
  • https://evorra.com/


Meet The Team:

 

  • Manuela Cortes – Co-Host 
      • Programmatic Digest In Espanol 

 

Training Roadmap Sample Request:

https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link 

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

The post 152. Navigating the Future of First-Party Data appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/152-navigating-the-future-of-first-party-data/feed/ 0 153. I Served 1MM Impressions Blank: Here’s How To Avoid https://www.heleneparker.com/programmatic-digest-youtube-channel/153-i-served-1mm-impressions-blank-heres-how-to-avoid/ https://www.heleneparker.com/programmatic-digest-youtube-channel/153-i-served-1mm-impressions-blank-heres-how-to-avoid/#respond Thu, 18 Jul 2024 13:13:24 +0000 https://www.heleneparker.com/?p=9468 Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? [...]

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Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live

Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance.

🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate

Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks

In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams 3 Benefits/results to Join:

✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget.

✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run.

✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market.

Register Now: https://epom.com/webinars/dsp-setup-l…

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

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]]> https://www.heleneparker.com/programmatic-digest-youtube-channel/153-i-served-1mm-impressions-blank-heres-how-to-avoid/feed/ 0 Episode 148 is out and in this clip: Unlocking the Mystery of Frequency Capping in…#programmatic https://www.heleneparker.com/programmatic-digest-youtube-channel/episode-148-is-out-and-in-this-clip-unlocking-the-mystery-of-frequency-capping-in-programmatic/ https://www.heleneparker.com/programmatic-digest-youtube-channel/episode-148-is-out-and-in-this-clip-unlocking-the-mystery-of-frequency-capping-in-programmatic/#respond Wed, 17 Jul 2024 13:15:42 +0000 https://www.heleneparker.com/?p=9465 The post Episode 148 is out and in this clip: Unlocking the Mystery of Frequency Capping in…#programmatic appeared first on Helene Parker Consulting LLC.

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The post Episode 148 is out and in this clip: Unlocking the Mystery of Frequency Capping in…#programmatic appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-youtube-channel/episode-148-is-out-and-in-this-clip-unlocking-the-mystery-of-frequency-capping-in-programmatic/feed/ 0 152. How To Avoid Overspending in Your Programmatic Ad Campaign https://www.heleneparker.com/programmatic-digest-youtube-channel/152-how-to-avoid-overspending-in-your-programmatic-ad-campaign/ https://www.heleneparker.com/programmatic-digest-youtube-channel/152-how-to-avoid-overspending-in-your-programmatic-ad-campaign/#respond Wed, 17 Jul 2024 01:11:36 +0000 https://www.heleneparker.com/?p=9462 Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? [...]

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Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live

In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team.

Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks

This if for you:

💻You’ve made the same mistake as described in tbe video or almost was this person

💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup.

💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns. 💻Complex Setup Process: You find the DSP setup process confusing and time-consuming.

💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance.

💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.

💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup.

💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes.

💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance.

Register Now: https://epom.com/webinars/dsp-setup-l…

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The post 152. How To Avoid Overspending in Your Programmatic Ad Campaign appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-youtube-channel/152-how-to-avoid-overspending-in-your-programmatic-ad-campaign/feed/ 0 How To Avoid Overspending in Your Programmatic Ad Campaign https://www.heleneparker.com/programmatic-digest-youtube-channel/how-to-avoid-overspending-in-your-programmatic-ad-campaign/ https://www.heleneparker.com/programmatic-digest-youtube-channel/how-to-avoid-overspending-in-your-programmatic-ad-campaign/#respond Mon, 15 Jul 2024 19:16:33 +0000 https://www.heleneparker.com/?p=9457 How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the [...]

The post How To Avoid Overspending in Your Programmatic Ad Campaign appeared first on Helene Parker Consulting LLC.

]]>

How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can’t join Live? No problem, register and you’ll receive the recording to review after
✅ Extra Bonus if you join Live

In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team.

Sign up to this Free Training Sponsored by Epom:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=youtube&utm_campaign=hpc

This if for you:

💻You’ve made the same mistake as described in tbe video or almost was this person

💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup.

💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns.

💻Complex Setup Process: You find the DSP setup process confusing and time-consuming.

💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance.

💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.

💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup.

💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes.

💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance.

Register Now:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=youtube&utm_campaign=hpc

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The post How To Avoid Overspending in Your Programmatic Ad Campaign appeared first on Helene Parker Consulting LLC.

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