ICYMI 🎙️

Is AI speaking for your brand without your permission? It is time to take back control.

Welcome back to the Programmatic Digest podcast. I am your host Hélène Parker. In Episode 207, we have a powerhouse conversation featuring Dr. Cecilia Dones, Founder and Chief Data Officer at Three Standard Deviations, and Iesha White, Director of Intelligence at Check My Ads Institute.

We are diving deep into a major shift every brand leader needs to pay attention to. AI is becoming a new and unapproved middle layer between brands and consumers. These closed systems are answering questions, influencing decisions, and even making purchases using information your brand never created or approved.

Here are the biggest takeaways from the conversation:

1. Closed systems from tech giants give advertisers the illusion of choice. You must demand transparency from your platforms to protect your brand from hallucinations.
2. Organic marketing matters more than ever. To fight back against LLM manipulation and SEO poisoning, you need a strong foundation of organic SEO, real testimonials, and in-person connections.
3. Agencies must pivot to show their true human value. Automation and efficiency will eventually become cheap commodities. Your premium value lies in human judgment and curation.

You do not want to miss these insights. Watch on YouTube and listen on all major podcast platforms.

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