137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising

hparker — Thu, 12 Oct 2023 23:13:41 +0000

Episode 137

Title: Boutique Style Agency

Client Spotlight 🌟 Above The Fold 🦄

Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.

They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients.

Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview.

If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:03:23 – Who is Julianne Martin?

00:08:32 – Who is Jessica Chase?

00:15:54 – The importance of 3rd party education training like the Reach and Frequency™️

00:18:02 – Importance of working with a Boutique Style Programmatic Agency

00:22:32 – Specialise teams vs. Account based

00:27:11 – Piecing the digital advertising puzzle together from top to low funnel

00:31:02 – The Google Analytics Dance

00:34:22 – The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold

00:36:45 – Julianne’s Successful Case Study of Supplement eCommerce Brands

00:40:41 – Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok)

00:43:21 – Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness

00:45:51 – Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork

00:48:10 – Giving 3 F*cks A Day To Help Keep Your Sanity

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Above The Fold
- Website | Facebook | LinkedIn | TikTok
Jessica Chase
- | LinkedIn | Book A Call With Jessica
Julianne
- | LinkedIn | Book A Call With Julianne

Meet Our Team:

Hélène Parker – Chief Programmatic Coach
- Website | LinkedIn | Twitter | The Reach & Frequency Course
- Programmatic Digest – Youtube | LinkedIn | Instagram

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Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

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The post 137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising appeared first on Helene Parker Consulting LLC.

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic

Rose — Tue, 04 Jul 2023 07:00:56 +0000

“Listen more, talk less.”

This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else.

If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now!

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:02:46 – Who is Marc Poirier?

00:05:25 – Defining Programmatic to a 5 year old

00:06:08 – Klever and Marc’s Industry Projections

00:19:12 – Challenges in the programmatic industry

00:25:33 – Properly communicating the KPIs needed to be measured

00:28:25 – Not putting enough emphasis on people

00:38:41 – Marc’s message to his freshman self