Host of the PROGRAMMATIC DIGEST

The Programmatic Digest is a 25-35 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news.

Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas.

Stay Curious & Confident my friend!

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MEET HÉLÈNE

Your Programmatic Sensei

Interested in Working With Me?

Who I Am

  • Virginia Wesleyan University, BA

  • Programmatic Media Sensei

  • Optimistic

  • Open Minded

  • Bilingual

  • Gym Enthusiast

  • Pitsky Fur Mom

  • Bacon Lover

  • Podcast Obsessed

  • Keto Wannabee

  • Extra Like Avocadoes

  • Black Girl Magic

What I Do

  • Research

  • Planning

  • Strategy

  • Execution

  • Conversion Optimization

  • Reporting

  • Training Ninjas

  • All Paid Media

  • Programmatic

  • Social Search

  • Podcast Host

Verticals

  • Auto

  • B2B

  • B2C

  • eCommerce

  • Education

  • D2C

  • Healthcare

  • Retail

  • Restaurant

  • Teledoc

  • Travel/Leisure

I have the pleasure of working directly with Helene to manage programmatic display, native, connected tv, and social media campaigns for regional and national agency clients. She is an expert at strategy development and implementing performance driving tactics. Her knowledge of digital platforms and display best practices has been invaluable when assessing the best options for efficient campaign structures. Helene has a genuine passion for digital marketing and a positive, upbeat energy. She is a dedicated and reliable team member who inspires other and brings creativity to the analytical tasks of executing digital media. Helene is an asset on any team and a true advocate for client success.

Sanarr McLaughlin, Co-host of The Brand Equation Podcast and co-owner of digitalXmedia

Helene is an excellent digital media buyer with deep experience, a willingness to tackle new and unknown challenges, and an infectious smile. Any media organization would be lucky to have her as part of their team!

David Shaw, Senior Media Buyer at media Two Interactive

I worked with Helene in various roles; however, I saw her really excel in her role as Media Planner. She refused to recommend plans that she was not 100% satisified with and often assisted clients with strategic changes in effort to improve their campaigns. She spent time researching each client and their goals thoroughly and made specific plans that would work with their budgets and strategies. Her ambition and optimism would be valuable assets to any team.

Natashia Souza, Director of Media Services at BRKThru Digital

Helene is a passionate display strategist who is always eager to come to the table with new ideas. She cares about helping her clients reach their goals and works hard to find solutions. She comes to work with a positive attitude and is a great brainstorming partner who is focused on providing her clients real results.

Courtney Delnevo, Associate Director of Media Strategy at excelerate Digital

I found Helene to be consistently pleasant, tackling all assignments with dedication and a smile. Her attention to detail and excellent communication skills truly make her a leader. 

Besides being a joy to work with, Helene is a take-charge person who is able to present creative ideas and communicate the benefits. Helene can work independently and is able to follow through to ensure the job gets done. She is extremely flexible which makes it easy for her to fit in with any group of individuals. 

I highly recommend working with Helene. She is a team player and would be a tremendous asset to any organization.

Mark McLaurin, National Recruiting Manager at Maxim Healthcare Services

Helene and I started at Seventh Point the same week, and I watched her become an expert Programmatic Media Trader, Digital Media Planner, and Director of Programmatic Media over the course of my years with Seventh Point. She is a vivacious self starter and lifelong learner who asks the right questions and knows the ins and outs of the latest digital media trends across the industry. When she wasn’t optimizing or planning campaigns, she was motivating and encouraging her team, sharing industry blogs and best practices, and training others to expand the department. She was a tremendous asset to Seventh Point, and I know she will go far!

Kristen Oliver, Client Success Supervisor at Nexstar Agency Services