Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we’re on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines.

So, if you’re ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we’ll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! 

To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/  

Additional Resources:

• https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024

• https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ 

• https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ 

• https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ 

• https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:03 – 00:28) Arbitrage vs. Advertising

(04:08 – 05:41) Understanding MFA Websites and KPIs

(06:53 – 08:51) High Ad Density and MFA Sites

(11:32 – 13:10) Website Analysis and Verification Tools

(19:08 – 21:02) Inefficiencies in Digital Advertising Industry

(21:09 – 24:44) Ad Placement on MFA Websites

(25:53 – 28:36) Maximizing Efficiency With AI Tools

(36:45 – 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT 

(44:33 – 45:01) Chrome Extensions for Industry Knowledge

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz 

Meet The Team:

• Hélène Parker – Chief Programmatic Coach
  • Helene Parker Consulting LLC  
  • Programmatic Media Experts | LinkedIn  

• Learn Programmatic 
  • As a TEAM
  • As a Programmatic Ninja
  • Programmatic Coaching Newsletter 

• Programmatic Digest
  •  Youtube | LinkedIn | Instagram

• Manuela Cortes – Co-Host 

• • • Programmatic Digest In Espanol 

• Manuela Cortes – ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands.

Additional resources mentioned in the interview:

● Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
● It’s Time to Dispel the Multicultural Media Scale Myth [Source: AdWeek]

● Black Media Is Being Hurt by Agency Blocklists [Source: AdAge]

● Diverse-owned publishers say they’re still educating advertisers about their audiences [Source:Marketing Brew] ● Combating Corporate ‘Pinkwashing’ During Pride Month With Mutual Aid [Source:Inequality.org]

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

At Helene Parker Consulting, we provide training and media buying.

Timestamp:

00:00:25 – www.jobsinadtech.com

00:01:35 – Leave us a review on iTunes

00:02:10 – Meet Iesha White

00:05:45 – How She Landed in Programmatic (super interesting story 😅🤣!)

00:11:01 – Shoutout to Gabriel Cohen at Magnite

00:11:50 – The Importance of a diverse team, how it influence my career

00:12:45 – Black People, Queer are often blocked for brand safety reasons, wtf??

00:15:22 – What, How, and Why multicultural targeting is important

00:17:02 – Less than 7% is spent in multicultural media where 40% of the US population is.

00:19:52 – Black owned media ain’t interested in programmatic and prefer direct deals

00:23:03 – Best practices: what you should do

00:25:17 – One’s identity isn’t brand unsafe

00:27:05 – Reaching out to your DSP team to fix it!

00:27:05 – Reach and Frequency™️ program is looking for partners to offer internships/employment

00:32:15 – Why consider spending on diverse/multicultural media

00:37:55 – Targeting strategy

00:40:01 – Actionable insight for buyers/brands

00:44:35 – Iesha’s Word of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Iesha White

  • Email | LinkedIn

Meet Our Team:

• Hélène Parker – Chief Programmatic Coach

  • Website | LinkedIn | Twitter | The Reach and Frequency™️ Course

  • Programmatic Digest – Youtube | LinkedIn | Instagram

Get this directly in your inbox weekly including more gems!

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q