Welcome to the Reach and Frequency®

Our mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation.

We teach historically excluded people how to start and grow in a career in programmatic advertising. We do so by providing on-demand lessons, a dope community, and live group coaching with me.

You have the choice to learn individually via our learn-at-your-own-pace course or in a group setting by joining our 6-week program that starts July 8th.

Completion of the course will earn you a Credly badge!

Welcome to the Reach and Frequency™️

Our mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation.

We teach historically excluded people how to start and grow in a career in programmatic advertising. We do so by providing on-demand lessons, a dope community, and live group coaching with me.

You have the choice to learn independently via course or in a group setting via our interactive 7 weeks program.

Global Programmatic Advertising Spend Is Projected To Reach Over $148 Billion Of USD In 2023 and $168 Billion in 2024, according to eMarketer

The industry is growing and the most in-demand job remains the programmatic media trader, which has an important role as they are responsible for managing and monitoring programmatic ad campaigns amongst other. This is what we teach in this course: How to acquire the technical skills required for the job.

In the following 5 mins video, I explain what a programmatic trader role looks like and explain what most jobs are requiring of them.

(Because how many times have you come across an interesting job but half of it is so unclear?) Let’s address it below:

40-50 LESSONS

Variety of lessons from Fundamentals to Implementation and Performance focused. Offering flexibility in lessons and anytime access including workbooks and guides for hands-on application.

1 PLATFORM

1 platform offering flexibility in lessons, accessibility, and affordability.

Encouraging community building and Networking all in 1.

4 LANGUAGES


Addressing Global market demands by providing all lessons in English, French, and Spanish including caption options. Focus will be on the North American market in Q1 2022 and other markets in Q2 2022. Looking to add ASL Q3 2022.

Competence + Confidence + Communication

The industry is growing and the most in-demand skill remains the programmatic media activation and management.

Powered by Thinkific, our learning platform, this is what we teach in this course and program: How to acquire the technical skills required to not only understand the landscape, but also analyze/optimize and communicate campaign performance.

In the following 5 mins video, I explain what a programmatic trader role looks like and explain what most jobs are requiring of them.

(Because how many times have you come across an interesting job but half of it is so unclear?) Let’s address it below:

What To Expect When You Sign Up

40-50 LESSONS

Variety of lessons from Fundamentals to Implementation and Performance focused. Offering flexibility in lessons and anytime access including workbooks and guides for hands-on application.

1 PLATFORM

1 platform offering flexibility in lessons, accessibility, and affordability.

Encouraging community building and Networking all in 1.

4 LANGUAGES

 

Addressing Global market demands by providing all lessons in English and offering French, and Spanish as an option. 

Why is it so hard to learn programmatic media today?

Limited Accessibility

Sure you can google (let us know how that goes) but the most sustainable form of learning is offered through finding a job, working on the field. Only a few of us are lucky enough to get hired and trained from scratch on the job, or know someone that knows someone that can help.

Training is currently provided by Advertising Techs (AdTech) and Partners limiting individuals with no affiliation from learning. A major entry barrier!

All Are Not Created Equal

Training provided by AdTechs can be skewed toward how to best utilize their own platforms although a decent picture of fundamentals are included. Again, unless you know who and where to find it, you may not have access to it!

Lack Of User Focus

Training can be focused on the technology capabilities removing the human aspect of the learning journey for those that will use the platform. (Yes! We do Love some Buzzwords! But no point for them if no one understands them!)

This is one of the main reasons why we created this course and program. See more deets below!

This is for you if…

☑️ You have little to no experience in marketing but are interested in learning a new skill in the digital advertising industry

☑️ You are working in a field that doesn’t pay as much and requires to be away from home all day

☑️ You are looking for a work from anywhere or work from home or hybrid home/office opportunity

☑️ You are looking to work with fun benefits (think coffee Tuesdays or early release on Fridays)

☑️ You are feeling stuck in your life and not clear on your next steps

☑️ You are working in Corporate

☑️ You are currently working in media traditional or digital, and want to specialize in programmatic

☑️ You are in Sales, PR, Communications, Creatives, IT and want to expand your skills in digital marketing

This is for you if…

☑️ You have little to no experience in marketing but are interested in learning a new skill in the digital advertising industry

☑️ You are working in a field that doesn’t pay as much and requires to be away from home all day

☑️ You are looking for a work from anywhere or work from home or hybrid home/office opportunity

☑️ You are looking to work with fun benefits (think coffee Tuesdays or early release on Fridays)

☑️ You are feeling stuck in your life and not clear on your next steps

☑️ You are working in Corporate

☑️ You are currently working in media traditional or digital, and want to specialize in programmatic

☑️ You are in Sales, PR, Communications, Creatives, IT and want to expand your skills in digital marketing

Who is this course for?

Anyone Looking To Learn/Improve

a New Skill

Corporate Professionals
Media Buyers & Sellers
AdOps
Digital Marketing

Specialists

Professionals with a Traditional Media Background
Sales, PR, Communications, Creative & IT Professionals

Here’s What You Get To Learn In The Course

Why Take This Course?

Flexibility

Learn at your own rhythm and whenever you see fit. Enjoy learning in English including downloadable guides and a clear roadmap on your progress. French and Spanish with respective captions offered will be coming to you in 2023. Stay tuned!

Career Advancement

You will be able to start a career in paid advertising and programmatic media, earning anywhere from $55,000–$125,000 USD (** vary based on your region). Each modules is curated to take you from basic to expert technical skills.

Affordability

You have the option to invest in both the Course or the Program via third party partners including but not limited to Klarna, AfterPay, and Affirm.

Whether you choose to Do It Yourself via the course or join the 7 weeks interactive program, you have the ability to learn and afford it conveniently.

Improve Technical Skills

Programmatic media requires agility and attention to details in addition to learning what and how, bonus training on productivity, Excel and more.

Improve Self-Discipline

This course is designed and encourages an interactive style of learning where WorkBooks and Best Practice Guides will be offered. You will have to commit, train, and execute to get the best transformation.

Community

Get to Join the Programmatic Meetup Community!

Grow with like-minded professionals already working in the field receiving ongoing industry trends training and more.

Request access for free today!

Frequently Asked Questions

Anyone Looking To Learn/Improve a New Skill, Corporate Professionals, Digital Marketing Specialists, Professionals with a Traditional Media Background, Sales, PR, Communications, Creative & IT, Professionals, Media Buyers & Sellers, AdOps… Anyone looking to learn a new skill and work in their next lucrative and challenging dream job!! You don’t need any previous marketing experience to get started.

Learn at your own rhythm and whenever you see fit. The content is currently in English. Our 2023 goal is to be offered in French and Spanish with respective captions offered (coming soon). At the end of the program, you will be able to start a career in paid advertising and programmatic media, earning anywhere from $55,000–$125,000 USD (** vary based on your region).

It is extremely hard to get training because Training is currently provided by Ad Techs and Partners limiting individuals with no affiliation from learning. A major entry barrier! It is also very skewed to said techs and all are not create equals focusing on how to best use the tech vs. who is using this tech

You can complete the course at your own pace and start whenever you’d like! You will have access to the videos and materials for the next 12 months.

The program cost $1,575 as a one-time fee. We do offer different payments for your convenience and have the options of paying in 2, 4, 6, or 8 payments installments.

You also have the options of paying via AfterPay, Affirm, and Klarna.

WHAT PEOPLE ARE SAYING

WATCH JEANNIQUE’S VIDEO

WATCH LYNZEE’S VIDEO