¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.

The post S19 – Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat appeared first on Helene Parker Consulting LLC.

What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry.
Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines’ loyalty program as a leading example. We’ll dissect the methods companies use to gather and leverage customer data, emphasizing the critical role of customer consent and privacy laws in North America.
We then tackle the complexities of data marketing, discussing the labor-intensive processes and high costs associated with managing first-party data in multi-channel campaigns. Our guest provides valuable insights into how both large and medium-sized brands can navigate these challenges effectively. We also delve into the importance of leveraging data management tools like Evora and the role of mentorship in professional growth.

Free Training Sponsored By Epom:
How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune
On the webinar you’ll find out how to:
dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.
streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.
Perfect for: ad agencies, programmatic in-house teams

Thursday, July, 25th
10 AM EDT / 2 PM
UTC / GMT

Register Here:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc
Can’t join live? No problem, register and you’ll receive the recording to review PLUS some major bonus training 😃

About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the https://www.reachandfrequency.live/progra m, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? https://www.heleneparker.com/contact/

Timestamp:
(00:00) – Journey in Media and Diversity
(09:27) – Utilizing First Party Data for Marketing
(13:35) – Challenges and Solutions in Data Marketing
(18:10) – Navigating Data Solutions and Industry Tips
(28:20) – Gratitude for Mentorship and Education

New Reach and Frequency® program starting in August!
Sign Up Here:
The 7 Weeks Live Program

Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

Meet Our Guest:
Sasanka Senaratna
sasanka.senaratna@evorra.com
https://www.linkedin.com/in/sasanka-senaratna-9b8a0745/
https://evorra.com/

Meet The Team:
Hélène Parker – Chief Programmatic Coach
https://www.heleneparker.com/
https://www.linkedin.com/in/helene-parker/

Learn Programmatic
As a TEAM: https://www.heleneparker.com/workshop/
As a Solo Ninja: https://www.heleneparker.com/course/
Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

Programmatic Digest
https://www.youtube.com/@programmaticdigest
https://www.linkedin.com/company/programmatic-digest-podcast
https://www.instagram.com/programmaticdigestpodcast/

Manuela Cortes – Co-Host
Programmatic Digest In Espanol
https://www.linkedin.com/in/manuela-cortes-/

Training Roadmap Sample Request:
https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link

Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

The post 154. Navigating the Future of First-Party Data appeared first on Helene Parker Consulting LLC.

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live

Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance.

🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate

Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks

In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams 3 Benefits/results to Join:

✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget.

✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run.

✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market.

Register Now: https://epom.com/webinars/dsp-setup-l…

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The post 153. I Served 1MM Impressions Blank: Here’s How To Avoid appeared first on Helene Parker Consulting LLC.

The post Episode 148 is out and in this clip: Unlocking the Mystery of Frequency Capping in…#programmatic appeared first on Helene Parker Consulting LLC.

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live

In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team.

Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks

This if for you:

💻You’ve made the same mistake as described in tbe video or almost was this person

💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup.

💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns. 💻Complex Setup Process: You find the DSP setup process confusing and time-consuming.

💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance.

💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.

💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup.

💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes.

💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance.

Register Now: https://epom.com/webinars/dsp-setup-l…

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The post 152. How To Avoid Overspending in Your Programmatic Ad Campaign appeared first on Helene Parker Consulting LLC.

How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can’t join Live? No problem, register and you’ll receive the recording to review after
✅ Extra Bonus if you join Live

In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team.

Sign up to this Free Training Sponsored by Epom:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=youtube&utm_campaign=hpc

This if for you:

💻You’ve made the same mistake as described in tbe video or almost was this person

💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup.

💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns.

💻Complex Setup Process: You find the DSP setup process confusing and time-consuming.

💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance.

💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.

💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup.

💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes.

💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance.

Register Now:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=youtube&utm_campaign=hpc

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The post How To Avoid Overspending in Your Programmatic Ad Campaign appeared first on Helene Parker Consulting LLC.

How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can’t join Live? No problem, register and you’ll receive the recording to review after
✅ Extra Bonus if you join Live

In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team.

Sign up to this Free Training Sponsored by Epom:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=youtube&utm_campaign=hpc

This if for you:

💻You’ve made the same mistake as described in tbe video or almost was this person

💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup.

💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns.

💻Complex Setup Process: You find the DSP setup process confusing and time-consuming.

💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance.

💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.

💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup.

💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes.

💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance.

Register Now:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=youtube&utm_campaign=hpc

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The post Check out the 2mins video and sign up free training #programmatic #adoptimization #digitalmarketing appeared first on Helene Parker Consulting LLC.

The post Episode 148 covers a whole lot including Unveiling the Hidden World of Misdeclared Ad #programmatic appeared first on Helene Parker Consulting LLC.

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk

New Reach and Frequency® program starting soon!
Sign Up Here:
https://www.reachandfrequency.live/courses/program

This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.
Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices.
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
https://youtu.be/5e8CWp3itHk

Part II will do the same but focusing on ID Bridging.

Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the https://www.reachandfrequency.live/progra m, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? https://www.heleneparker.com/contact/

Timestamp:
(02:04 – 03:32) Understanding the DSP and SSP
(05:08 – 07:05) Understanding Ad Servers in Digital Advertising
(08:01 – 10:21) Understanding Ad Tech Ecosystem Bridge
(17:43 – 18:54) Understanding the Lifecycle of Ad Impressions
(26:08 – 27:22) Digital Ad Exchange Process Overview
(34:26 – 35:45) Media Buying Strategy Overview

Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:
Hélène Parker – Chief Programmatic Coach
https://www.heleneparker.com/
https://www.linkedin.com/in/helene-parker/

Learn Programmatic
As a TEAM: https://www.heleneparker.com/workshop/
As a Solo Ninja: https://www.heleneparker.com/course/
Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

Programmatic Digest
https://www.youtube.com/@programmaticdigest
https://www.linkedin.com/company/programmatic-digest-podcast
https://www.instagram.com/programmaticdigestpodcast/

Manuela Cortes – Co-Host
Programmatic Digest In Espanol
https://www.linkedin.com/in/manuela-cortes-/

Training Roadmap Sample Request:
https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link

Learn How To Optimize Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist

The post 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging – Part 1 appeared first on Helene Parker Consulting LLC.

The post ID bridging vs. Cookie mapping part 1 appeared first on Helene Parker Consulting LLC.