AI can save traders time.

But should we let it decide what “good performance” looks like? 🤔

In Episode 203 of the Programmatic Digest, Dr. Augustine Fou breaks down an important distinction.

Using AI to automate repetitive campaign setup? Great use case.

Using algorithms to optimize toward signals like CTR without questioning where those clicks are coming from? That’s where we need to pay attention.

Because if bots are clicking more than humans, an algorithm could interpret that activity as performance.

The lesson?

Automation can help us move faster, but traders still need to understand the signals behind the optimization.

🎧 Episode 203: Are We Optimizing for Bots? A Discussion of AI, CTR, and Ad Fraud with Dr. Fou is going live tomorrow!!! 🚨