Programmatic Digest is featured by KMTX as one of their selections of best AdTech podcasts.
This podcast is a gem of a find, with host Helene Parker bringing her unique and bright perspective to the world of programmatic. Her guests are top-level business leaders from leading agencies, tech vendors and consultants. They discuss practical concerns for advertisers and brands as well as the leading issues in a fun and educative way.
In episode 122 Erik Requidan, CEO/Founder, Media Tradecraft and Kerel Cooper, CMO, LiveIntent, chat with Hélène Parker, Founder and Chief Programmatic Sensei at Helene Parker Consulting LLC (as well as founder and host of The Programmatic Digest Podcast). During their conversation, they talked about Hélène’s identity, career journey, why she launched her own business, the importance of producing content for your business, thoughts on DEI, and why you should always bet on yourself.
In this episode, Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.
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