You should test new audiences when a campaign is winning because it provides a low-risk environment to experiment.

Check out episode 202 where we welcome back the Pearl Diver team and this time Ed is joined by Jenny Ha!

As Jenny explains, when your campaign is already performing well, you have the “luxury,” time, and budget to safely test “adjacent audiences” that you might not have had the opportunity to try otherwise

Most marketers wait until a campaign is failing to scramble for new segments. However, by adopting an “always be testing” mindset while you are winning, you prevent your strategies from stagnating and increase your chances of discovering that “little bit of magic” that gives your future campaigns a competitive edge.

Watch episode 202 on #Youtube and all major #podcast platforms.