Erik Requidan & Justin from Media Tradecraft Part II

2021-04-27T01:02:41-04:00April 28th, 2021|Podcast|

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, [...]

Erik Requidan & Justin from Media Tradecraft Part I

2021-04-20T21:42:00-04:00April 21st, 2021|Podcast|

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies [...]

Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation

2021-04-06T22:55:31-04:00April 7th, 2021|Podcast|

In the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 [...]

Historical Background on Cookie Targeting with Nish Desai

2021-03-30T23:24:19-04:00March 31st, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago and we discussed when [...]

We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day

2021-03-24T06:47:06-04:00March 24th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more. This week, we refer to the following [...]

Re-Architecting and Unifying: Shiv from Uof.Digital defines it all

2021-03-17T12:40:00-04:00March 17th, 2021|Podcast|

In the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for Ad.com, also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as [...]

Is Facebook Building A Nation State And Other Things You Should Know About Small Business Marketing

2021-03-17T12:37:42-04:00March 10th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome back Robert Brill, who was on the podcast a couple years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model is to help marketers advertise without spending a fortune. Spending over ten years in the digital [...]

What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen

2021-03-03T09:20:34-05:00March 3rd, 2021|Podcast|

In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the [...]

What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss

2021-02-24T14:04:09-05:00February 24th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal [...]

Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

2020-04-21T23:27:18-04:00April 21st, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains [...]

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