54. Does Automation Lead to Efficiency? Google Ads Latest Update

2021-10-06T08:23:58-04:00October 5th, 2021|Podcast|

In the Sensei’s corner, we welcome Anu Adegbola who is the founder and host of the PPCChat  Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we...

Tips on Keeping Teams Engaged While Remote

2021-09-29T23:44:01-04:00September 29th, 2021|Podcast|

In the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on [...]

Can CTV and OTT Be Considered as a Performance Channel?

2021-09-22T10:29:03-04:00September 22nd, 2021|Podcast|

This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how [...]

How Programmatic Teams Can Use Internal Automation for Efficiency

2021-09-14T19:05:40-04:00September 15th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how [...]

Professor Susan Wallace Talks Programmatic In-House Pros and Cons

2021-09-07T02:22:53-04:00September 8th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic [...]

Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

2021-08-11T16:35:19-04:00August 18th, 2021|Podcast|

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why [...]

Who Do We Call When Understaffed? ft. digitalXmedia

2021-08-11T15:54:46-04:00August 11th, 2021|Podcast|

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one [...]

Importance of Continuous Agency Education

2021-07-29T12:52:07-04:00August 4th, 2021|Podcast|

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.   In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So [...]

Solimar and More With Tyler Bryant

2021-07-27T21:53:25-04:00July 28th, 2021|Podcast|

We had a LinkedIn Live Series a couple weeks ago where we livestream the podcast interview on the Host’s LinkedIn profile, the podcast YouTube and Facebook Live. Feel free to check the visual on YouTube as it is available now! We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We [...]

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