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What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss

2021-02-24T14:04:09-05:00February 24th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal [...]

Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

2020-04-21T23:27:18-04:00April 21st, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains [...]

First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains

2020-04-15T20:12:07-04:00April 15th, 2020|Podcast|

Summary:In the Sensei’s Corner this week, we welcome Mike Hauptman, founder of AdLib, an awesome premium Ad platform for everyone (literally!!!). We dig into any correlations between First-Party consent and Third-Party cookies and address any potential solution.This week, we discuss the following article:First-Party Consent Can Replace Third-Party CookiesConnect with Mike Hauptman on LinkedIn | Website [...]

Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen

2020-04-06T21:56:38-04:00April 8th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX.  He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend,  and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. [...]

ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone

2020-03-26T22:02:49-04:00March 25th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. This week, we discuss the following articles: Practical Ways To Protect [...]

LaToya Shambo explains Data Privacy And What It Means for Social And Influencer Marketing

2020-03-18T20:09:30-04:00March 18th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: FDA to [...]

Initial Look into IAB’s Project REARC and more, with Kolin Kleveno

2020-03-18T11:59:31-04:00March 11th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i where we cover the benefits and challenges of the IAB's project REARC. He also explains what a third-party cookie-less and highly regulated privacy AdTech industry could mean to us, programmatic and digital ninjas. This week, [...]