2020 already started with a bang when Google Chrome announced the end of what programmatic ninjas know as 3rd party cookies. Google is truly trying to bridge ad personalization and consumer privacy. The company said in its blog post: “new approaches to ensure that ads continue to be relevant for users,” while minimizing “data shared with websites and advertisers.”
Another Wall garden that is nothing short of going through privacy challenges especially legally, is Facebook. Consumers can check who can see their post and other profile info via a Privacy Check up. We can now check Off-Facebook Activity which is Facebook’s way of showing the consumer data collected by other companies/businesses and how they use that to show you relevant ads.
US Food and Drug Administration’s (FDA) Office of Prescription Drug Promotion (OPDP) announced recently that it’s working on two studies, one of which will focus on Instagram influencers and how people perceive what they say.
More specifically, the research is to understand how payment disclosure influences consumers decisions or reactions. They mentioned how back in 2015 Kim K received a warning letter from the FDA without disclosing it was a paid advertisement when promoting a morning sickness drug.
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