Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen
We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.
In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.
Feel free to check the visual on YouTube as it is available now!
Connect with:
Gabriel Cohen: LinkedIn | Website
Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram
Helene Parker: Website | LinkedIn | Twitter
Reference Article:
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Shownote:
0:00 – Podcast Introduction
01:44 – What is Telaria?
02:45 – Intro to Helene Parker Consulting LLC
06:33 – Guest Ninja Introduction
11:51 – Why is there brand hesitation when moving from linear to streaming?
14:03 – Measuring incrementality with CTV
17:26 – Ad Targeting Update
19:46 – Fragmentation in the CTV Space
21:32 – CTV Outside the US
28:25 – Fraud in CTV
32:07 – Closing Remarks
35:29 – Podcast Outro
For Advertising opportunity on the Podcast, Contact Us for more information HERE
