With more ad dollars set to flow into connected TV (CTV) and third-party cookies on their way out, one ad-tech company is bolstering its contextual targeting abilities for digital video.
At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors wanted to talk about is how to replace third-party cookies. That’s just a workaround to do business as usual. The problem is that now all of the vendors that relied on third-party cookies are scrambling for a way around it with CNAMEs, universal IDs, hashed email addresses, or phone numbers. All efforts are focused on identifying a user across sites so that data can be collected and attributed to that user. [TURTLEDOVE definition]
Diversity & inclusion has been part of our DNA since the beginning of the company. They also feel like they have the responsibility and a great opportunity to shape the way the world sees beauty. So early on, when they were shaping the purpose and articulation of who they are and who they want to be, that piece of it was so critical. And when they launched their first campaign, “The Possibilities Are Beautiful,” around this purpose, the idea of breaking the mold of what beauty looks like. It looks like all ages, ethnicities, and body types; it looks like all genders, gender fluid, transgender, etc. [YOUTUBE VIDEO]
Rocky’s favorite book: American Spy by Lauren Wilkinson
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