Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.
00:00:58 – Who is Carlos
00:03:02 – Carlos’ first role in the programmatic space
00:05:12 – Carlos’ day-to-day life
00:07:24 – The importance of experimenting when it comes to programmatic activation
00:12:23 – How results are being measured
00:15:10 – An experiment with a completely different result than what Carlos was expecting
00:19:01 – How Carlos continue educating himself and pass it on to junior-level teams
00:24:29 – The programmatic community and mentorship
00:30:15 – The importance of understanding other channels
00:38:59 – ONe fun fact about Carlos
00:41:45 – Carlos’ advice to his younger self
Meet Our Team:
Hélène Parker – Chief Programmatic Coach
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