147. Transforming Ad Agencies with Automated Programmatic Solutions




April 10, 2024


Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM’s advanced technology empowering precise media buying.

Balancing intuition with data-driven decisions and adopting tech stacks enhance traders’ skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI’s analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches.

To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call


(00:18 – 00:48) Agency World Dos and Don’ts

(06:18 – 07:01) Agency Challenges and Solutions

(10:11 – 11:50) Optimizing Agency Platform Efficiency

(14:29 – 15:33) Streamlining Data Automation for Efficiency

(18:23 – 19:18) Flexible Trial Periods for Growing Companies

(29:02 – 30:04) Barriers to in-House Hiring and Training

(33:47 – 35:33) Humanizing Sales Relationships

(39:33 – 40:37) Honesty and Transparency in Sales

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet Our Guest:

Sergey Shchelkov:

[email protected]



Meet The Team:

Hélène Parker – Chief Programmatic Coach

Helene Parker Consulting LLC

Programmatic Media Experts | LinkedIn

Learn Programmatic


As a Programmatic Ninja

Programmatic Coaching Newsletter

Programmatic Digest

Youtube | LinkedIn | Instagram

Manuela Cortes – Co-Host

Programmatic Digest In Espanol

Manuela Cortes – ADAPEX Inc | the adtech of Datrix group | LinkedIn

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