The revelations from Adalytics’ March (and January)report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it’s crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader’s mindset, where vigilance and meticulous data examination pave the way to optimization.
To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/

Additional Resources:
https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024
https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/
https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/
https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/
https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/

About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:
(00:02) – Understanding Forbes’ MFA Practices
(11:17) – Implications of MFA in Ad Tech
(19:08) – Trust and Verify in Advertising Strategy
(31:32) – Cut the Fluff, Show Results
(36:48) – Strategic Partnership for Efficient Decision Making

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
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Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:
Hélène Parker – Chief Programmatic Coach
https://www.heleneparker.com/
https://www.linkedin.com/in/helene-parker/

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Programmatic Digest
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Manuela Cortes – Co-Host
Programmatic Digest In Espanol
https://www.linkedin.com/in/manuela-cortes-/

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Also take a moment to check out:
How To Optimise Data Segment:
https://youtu.be/boj0SJF5kn8

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