In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation.
Article #1: Why Prebid Alone Only Provides a False Sense of Security
In this article on AdExchanger, Marc Goldberg discusses no-bid reason codes, IP addresses, and misconceptions surrounding Prebid IVT protection.
1:35 – Guest and MMI Introductions
3:25 – Marc’s Article: Why Prebid Alone Only Provides a False Sense of Security (linked)
6:50 – Defining Pre-Bid
11:35 – Invalid Traffic (IVT)
15:00 – Importance of IP Address
17:00 – MMI’s Stance on Cookie Deprecation: Focus on Transactions Not Users
19:30 – Live Case Study of Waste Mitigation as Opposed to Performance Increase
22:51 – Shailin and Marc’s Fun Facts
25:40 – Ways to Connect
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.