35. MMI’s Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

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hparker

DATE

October 13, 2021

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In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation.

This week, we are referencing:
Why Prebid Alone Only Provides a False Sense of Security
https://www.adexchanger.com/data-driven-thinking/why-prebid-alone-only-provides-a-false-sense-of-security/

Show Notes:
Article #1: Why Prebid Alone Only Provides a False Sense of Security
In this article on AdExchanger, Marc Goldberg discusses no-bid reason codes, IP addresses, and misconceptions surrounding Prebid IVT protection.

1:35 – Guest and MMI Introductions
3:25 – Marc’s Article: Why Prebid Alone Only Provides a False Sense of Security (linked)
6:50 – Defining Pre-Bid
11:35 – Invalid Traffic (IVT)
15:00 – Importance of IP Address
17:00 – MMI’s Stance on Cookie Deprecation: Focus on Transactions Not Users
19:30 – Live Case Study of Waste Mitigation as Opposed to Performance Increase
22:51 – Shailin and Marc’s Fun Facts
25:40 – Ways to Connect

Connect with:

Guests:
Shailin Dhar: https://www.linkedin.com/in/shailindhar/
Marc Goldberg: https://www.linkedin.com/in/marcgoldberg/
MMI: https://www.linkedin.com/company/methodmediaintelligence/
https://www.methodmi.com/

Host:
Hélène Parker:
https://www.linkedin.com/in/helene-parker/
http://heleneparker.com/

Programmatic Digest Podcast:
https://linktr.ee/programmaticdigestpodcast

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