We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.

This week, we are referencing:
https://www.nielsen.com/us/en/insights/article/2021/hispanic-consumers-are-recovery-optimists-black-consumers-are-cautious-optimists/
https://www.hispaniconlinemarketing.com/wp-content/uploads/2021/01/Culturati-POV-Hispanic-Media-Usage-Final-V2.pdf

Shownote:
0:30 – Amanda’s Introduction
3:19 – Joseph’s Introduction
6:20 – Media Placements & Connecting With Hispanic Streaming Consumers
10:35 – Cultural Relevance For Agencies, Media Buyers, and CEOs
13:00 – Deterministic Data vs. Probabilistic Data
15:30 – Tips for Implementing the U.S. Hispanic Audience Targeting in Your Company’s Media Mix
19:35 – Benefits of Digital Out of Home (DOOH) Advertising and MiQ
25:45 – Amanda’s Fun Fact
26:35 – Joseph’s Fun Fact
27:10 – What show are each of you currently binge-watching?

About Our Guests:
Amanda Abrarpour:
https://www.linkedin.com/in/amanda-abrarpour-020155/

Joseph Krafty:
https://www.linkedin.com/in/josephkrafty/

MiQ:
https://www.wearemiq.com/

Host:
Helene Parker
http://heleneparker.com/
https://www.linkedin.com/in/helene-parker/
https://twitter.com/iamheleneparker
https://www.instagram.com/programmaticdigestpodcast/

🚨 Sponsorship Opportunity: [email protected]

Stay Curious!