Mastering Programmatic Buying in Compliance with COPPA Guidelines




January 16, 2024


In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics:

What does it take to build a programmatic strategy under COPPA guidelines

Explaining COPPA laws and best practices

Brand safety targeting and challenges

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call


00:00:15 – Jobs in Adtech

00:01:01 – Meet Saray Moray

00:03:15 – Programmatic training is intense

00:05:05 – Building a Programmatic team from scratch

00:07:10 – Challenges in LATAM – Limitation in some platform access

00:10:45 – Understanding the difference between a buy-side trader vs. sell-side adops

00:13:38 – YouTube’s Negative Impact on Youth Targeting

00:15:20 – Explaining COPPA and Best Practices

00:19:30 – Best Practices under COPPA’s laws

00:21:05 – Challenges with inclusive and exclusive list

00:23:55 – 3 things to remember to be coppa compliant in your targeting

00:27:01 – the importance of having a specialised team player

00:30:05 – Cute interruptions from my co-worker :)

00:31:35 – Saray’s Word of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz:

Guest Information:

Saray Mora

Email | LinkedIn | Website

Meet The Team:

Hélène Parker – Chief Programmatic Coach

Website | LinkedIn | The Reach and Frequency™️ Course

Programmatic Digest

Youtube | LinkedIn | Instagram

Manuela Cortes – Co-Host

Programmatic Digest In Espanol


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