“You are a scientist when you optimize campaigns.”

Episode 196 explores why the best programmatic traders think in hypotheses, not guesswork.

Hélène Parker and Assetou Kone discuss how optimization really works behind the scenes, from testing inventory quality to reallocating spend based on performance signals and AI-driven insights.

If you work in programmatic, this conversation will completely change how you think about optimization workflows.

🎧 Episode 196 is live now.

Sign up to our free workshop now 🔗 in bio / or below. Learn the frameworks traders actually use.

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