In Episode 205, Manuela Cortes interviews Rob Butler on Agentic Ad Ops & Media Buying: AdButler has introduced Model Context Protocol (MCP) server integration, enabling ad ops teams to conversationally manage campaigns, analyze metrics, and create automated optimization rules via Claude or OpenAI.

On the programmatic buyer side, protocols like the Ad Context Protocol (ADCP) and IAB’s agentic protocol are paving the way for autonomous AI buying agents to eventually run campaigns across DSPs without manual human intervention.

You can watch episode 205 on YouTube or Listen on the major podcast platforms now!!