Many of us started our careers deep in Excel, building pivot tables and manually analyzing campaign performance. Today, AI tools are starting to change how programmatic traders analyze data, optimize campaigns, and make strategic decisions.

In this conversation, I’m joined by Assetou Kone to talk about how AI is beginning to reshape the day-to-day work of programmatic traders and media buyers. From traditional Excel-heavy workflows to emerging AI-assisted and agentic DSP tools, we explore how traders can adapt and continue building strong careers in programmatic advertising.

(FYI – Assetou and I are hosting a workshop to show you how to do this yourself – Check it out here: https://www.heleneparker.com/liveworkshop/)

If you work in programmatic media buying, ad operations, or digital advertising, this discussion will give you practical ideas and perspective on how to evolve your workflow as the technology continues to change.

In this video, we discuss:

• AI for programmatic campaign analysis
How traders can experiment with custom GPTs to analyze campaign performance, review block lists, and identify optimization opportunities faster.

• Agentic DSP platforms and AI tools
How new tools are allowing traders to interact with campaign data conversationally and generate insights or optimization ideas in seconds.

• Programmatic trader career growth
Why curiosity, experimentation, and continuous learning are essential skills for traders navigating the shift toward AI-powered workflows.

• Programmatic advertising history
A look back at moments that shaped the ecosystem, including the period when Facebook inventory was available through DSPs like The Trade Desk, and how platform economics changed the market.

This 7mins gem is for anyone working in programmatic advertising, DSP trading, media buying, or ad tech who wants to stay ahead as the role of the trader continues to evolve.

We are both hosting a 90 mins workshop where we will walk you through this with hands on keyboard examples:

Join our FREE upcoming live workshop on the 31st March 2026:
https://www.heleneparker.com/liveworkshop/

—

Connect with our guest

Assetou specializes in full-funnel media strategy and advanced data analysis. If you want to continue the conversation around DSP strategy, analytics, and programmatic career growth, feel free to connect with her on LinkedIn.
https://www.linkedin.com/in/assetou-kone/

#ProgrammaticAdvertising
#AdTech
#ProgrammaticTrader
#AIinMarketing
#MediaBuying
#DSP
#DigitalAdvertising