#TBT How Fraudsters Exploit The Ad Tech System? Check out episode 195 where Manuela Cortes and Eric Tilbury discussed why programmatic advertising is shifting away from fragmented user IDs toward real-time intent and contextual signals. They also talk about smarter CTV targeting, SPO, and how AI could shape the future of programmatic buying

Episode 195. From Cookies to Context: Rethinking Targeting in Ad Tech is live!