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If you’ve ever felt like you’re spending hours in your DSP trying to figure out what to optimize next, this video is going to hit home.

In this session, we walk through how AI can actually support programmatic optimization in a way that feels practical, not overwhelming, not buzzwordy, and definitely not “set it and forget it.”

The big theme throughout the video is this: AI is only as good as the way you use it. It can help you move faster, spot patterns quicker, and make smarter decisions—but it still needs structure, direction, and a human behind it who understands what success actually looks like.

We get into real examples of where AI can help most:
– spotting inefficiencies in your campaigns
– identifying audience overlap and wasted spend
– catching creative fatigue before performance drops
– and helping you think through budget shifts with more confidence

There’s also an honest conversation about what AI can’t do. It doesn’t understand your client, your strategy, or your campaign goals the way you do. So instead of replacing traders, it’s really about helping you level up—from being stuck in execution to thinking more strategically.

If you’re a trader, in ad ops, or even client services trying to make sense of all the AI noise right now, this is a grounded walkthrough of how to actually start using it in your day-to-day workflow—without losing control of your campaigns.

⏱️ Timestamps + Titles[00:00 – 01:30] Introduction: AI in Programmatic[01:30 – 04:00] The Role of AI in Campaign Optimization[04:00 – 07:00] Data Inputs: Garbage In, Garbage Out[07:00 – 10:00] Identifying Optimization Opportunities[10:00 – 13:00] Audience & Targeting Optimization[13:00 – 16:00] Creative Optimization with AI[16:00 – 18:30] Budget Allocation & Efficiency[18:30 – 23:00] Automation vs. Human Oversight[24:00 – 27:00] Real-World Use Cases of AI in Campaign Optimization[27:00 – 30:00] Setting Up Campaigns for AI Success[30:00 – 33:00] Common Mistakes When Using AI in Programmatic[33:00 – 36:00] Interpreting AI Recommendations Effectively[36:00 – 39:00] Balancing Automation with Strategic Control[39:00 – 42:00] Measurement, KPIs, and Signal Quality[42:00 – 45:00] Scaling Campaigns with AI Insights[45:00 – 48:00] Collaboration Between Traders and AI Tools[48:00 – 51:00] Workflow Integration: Making AI Practical Day-to-Day[51:00 – 54:00] The Evolving Role of the Programmatic Trader[54:00 – 58:00] Final Takeaways & Future Outlook