Optimize programmatic campaigns like a structured science experiment in four quick steps:

1. Formulate a Hypothesis: State a testable link between a lever and your outcome (e.g., “Pausing sites with under 60% VCR will improve overall campaign completion”).

2. Execute the Experiment: Take targeted action in your DSP (e.g., removing those specific underperforming domains from your list).

3. Draw a Conclusion: Analyze performance data to verify if the change worked (e.g., checking if overall VCR successfully increased).

4. Iterate and Refine: Use the outcome to build your next test (e.g., testing if shifting budget to high-attention placements raises completion further).

Optimizing Programmatic Campaigns with AI is 60 mins workshop, showing programmatic traders how to ditch the spreadsheet slog and step into the role of a strategic pilot.

Access it this workshop recordings and past ones here: www.heleneparker/com/library