You checked the CPM. Did you check the data behind the audience?

In Episode 212, Charlie Simon from RTB House walks through a hypothetical campaign where precise location data could create a staggering amount of legal exposure.

My first thought: how many traders know to ask about this before hitting launch?

The audience name in your DSP is only the starting point. Ask your partner to explain the data behind it and how they assess its permitted use.

Watch Charlie break down the scenario in this clip.

Our full conversation is live on the Programmatic Digest Podcast on YouTube, Spotify, and Apple Podcasts.

#DataPrivacy #ProgrammaticAdvertising #ProgrammaticDigest