Pulling five reports to answer one client question? Programmatic traders know that feeling.

Recorded live at Programmatic I/O, Hélène Parker’s conversation with Katherine Healy, an independent performance marketing consultant and AI-powered paid media leader, explores how AI can help traders spend less time gathering data and more time explaining what it means.

Katherine shares how she approaches AI frameworks for agency workflows, starting with the reporting challenges that make high-touch accounts so demanding. The two unpack why a CPC or CPM is a data point—not an insight—and why the real value comes from connecting the numbers to a story and a decision.

They also discuss the risk of copying AI answers without checking the reasoning, why junior traders still need strong programmatic fundamentals, and how experienced practitioners can use new tools without giving up their judgment.

For a practical starting point, Katherine recommends checking your organization’s AI policy, protecting client data, and getting clear on the question you want a tool to help answer. Hélène adds a focused optimization approach: narrow the scope to one tactic or ad group and look at supply.

If you work in programmatic trading, ad ops, or agency leadership, this episode will help you think through where AI fits in your workflow—and where your expertise matters most.

ABOUT US
I’m the person programmatic traders reach out to when they want to become more confident, efficient, and effective, from hands-on DSP activation to smarter optimization.
I’m also the person media and ad-tech partners call when they want to better understand those buyers, strengthen their positioning, build deeper partnerships, and grow revenue.

MEET OUR GUEST
Katherine Healy — AI-Powered Paid Media Leader | Independent Consultant
Katherine is a performance marketing consultant with a background in paid media and programmatic trading. Her work includes paid media management, audits, workflow efficiency, and AI frameworks. In this conversation, she shares how teams can use AI to support analysis while building the knowledge and judgment needed to turn data into useful insights.
📎 LinkedIn: https://www.linkedin.com/in/katherinemhealy
✉️ Email: katherinehealymedia@gmail.com

MEET THE TEAM
Hélène Parker – Chief Programmatic Coach
🌐 https://heleneparker.com
🔗 LinkedIn: https://www.linkedin.com/in/helene-parker/
Manuela Cortes – Co-Host, Programmatic Digest en Español
🔗 LinkedIn: https://www.linkedin.com/in/manuela-cortes-/

LEARN PROGRAMMATIC
For Individual Buyers: https://heleneparker.com/library
Subscribe to the Newsletter: https://heleneparker.com/newsletter
Be the first to find out about free programmatic training workshops: https://www.heleneparker.com/waitlist/

FOLLOW US
🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
▶️ YouTube: https://www.youtube.com/@programmaticdigest

#ProgrammaticDigest #ProgrammaticAdvertising #AI