108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva

AUTHOR

hparker

DATE

November 22, 2022

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Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. 

Timestamp:

00:01:55 – Who is Carlos

00:03:59 – Carlos’ first role in the programmatic space

00:06:09 – Carlos’ day-to-day life

00:08:21 – The importance of experimenting when it comes to programmatic activation

00:13:18 – How results are being measured

00:16:07 – An experiment with a completely different result than what Carlos was expecting

00:19:52 – How Carlos continue educating himself and pass it on to junior-level teams

00:26:43 – The programmatic community and mentorship

00:32:30 – The importance of understanding other channels

00:41:15 – One fun fact about Carlos

00:44:00 – Carlos’ advice to his younger self

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