Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N.
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Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
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00:01:15 – Who is Brett Middleton
00:03:30 – Brett’s college journey
00:06:17 – 2 wins and a challenge
00:10:40 – Why do people feel burnt out
00:14:07 – Steps someone can take to avoid burnout
00:19:14 – How to get started when you don’t have a background in programmatic
00:29:08 – Errors as opportunities
00:31:49 – The use of STF reduces human errors
00:36:33 – Don’t make it hard on yourself
00:42:42 – C.A.M.P.A.I.G.N.
00:45:30 – How traders think about performance optimization
00:48:08 – Using STFs for Quality Assurance
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- Hélène Parker – Chief Programmatic Coach
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