121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success




February 28, 2023


Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call


00:00:25 – Recap of the previous episodes in this series

00:01:05 – What this episode entails

00:01:43 – The grass you stand on should be green enough since you’re the one pouring water.

00:03:51 – Does agency size matter?

00:05:03 – How teams are setup

00:12:50 – Optimization Series March 2023

00:16:05 – Pros and cons of different staffing models.

00:21:44 – Why are there a lot of burnt out and frustrated traders out there

00:22:04 – Brett’s thoughts about the secon staffing model

00:23:01 – Helene’s Bonus Staffing Model

00:29:34 – The feeling of having to touch multiple channels

00:30:12 – A bonus staffing model from Brett

00:32:45 – Helene’s thoughts about a staffing model with silos

00:37:27 – Mistakes are lessons

00:39:22 – When and why hire freelancers

00:41:11 – If the PNL doesn’t allow a junior and senior staffing

00:48:41 – Words of Wisdom from Brett

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

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