123. A Publisher’s Point Of View with Tomer Treves at Adnimation




March 21, 2023


For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.

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00:00:35 – What this episode is about

00:01:02 – Introducing Tomer Treves

00:03:59 – Defining Tomer Treves’ job to a 5 year-old

00:04:41 – The publisher’s point of view

00:08:33 – Time is a commodity

00:10:17 – Publisher’s view about open exchange to private deals

00:14:36 – Customize and Specialize

00:17:50 – 3 Things you need to know about the publisher side of programmatic

00:24:08 – Fun fact about Tomer Treves

00:26:20 – What would Tomer say to his younger self given the chance

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