89. Identity Solutions and the Current State of the Programmatic Industry
We welcome Eric Wheeler of 33Across, Inc. to the Sensei’s corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today’s episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising.
Timestamp:
01:08 – Eric’s Introduction
06:40 – Eric’s Definition of Programmatic Advertising
10:00 – 33Across’ Role in the Programmatic Ecosystem
11:13 – 33Across’ Lexicon Defined
12:09 – Current State of Programmatic Advertising
18:09 – Types of Identity Solutions
33:57 – How and Why Publishers Are Winning
40:08 – How Sustainable is Lexicon?
50:09 – Eric’s Advice for His Younger Self
Resources Mentioned in the Episode:
Daily Mail Boosts Its Cookieless Ad Business with a Probabilistic ID Solution – Article by Anthony Vargas
Guest Information:
Meet Our Team:
- Hélène Parker – Chief Programmatic Coach
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- The Reach & Frequency Course – Listeners get a 10% discount with code podcast10
- Clint Davis – Editor
- Andria Singletary – Podcast Manager
