We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.

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01:33 – Nima’s Introduction
02:44 – What is programmatic media? A simplified definition.
08:08 – Nima’s programmatic media journey
15:15 – Challenges you may face in programmatic media
28:46 – 3 Takeaways from Today’s Episode
32:51 – Nima’s 2 Wins and A Challenge
36:19 – Nima’s Fun Fact
38:04 – One Thing Nima Wish He Knew Before