ep 192. What is Intgrated Media Planning in Programmatic Media Buying

AUTHOR

hparker

DATE

August 21, 2026

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#FBF to when we had the honor of interviewing the greatest of them all, Dominique Robinson on episode 192.

Dominique breaks down what “integrated media planning” really looks like inside an agency, including how teams collaborate across departments, develop strategic client briefs, define audiences, and build media plans that align with both business goals and consumer behavior.

Dominique and I did a 60 mins workshop on this and you can access it here: heleneparker/com/library

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Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing it’s the full vault plus all future trainings, recordings, and guides.