Optimizing Programmatic Campaigns with AI is 60 mins workshop, showing programmatic traders how to ditch the spreadsheet slog and step into the role of a strategic pilot…and trust me, Assetou Kone shows it ALL!

Here is a quick recap of what we covered:
🦄 The “Science Experiment” Mindset: Treating programmatic optimization as a structured loop: Hypothesis, Experiment, Conclusion, and Refinement.
🦄 The Programmatic Prompt Equation: Mastering the 4-part framework (Role + Context + Data + Task) to get high-quality, actionable strategies from your AI tools rather than just regurgitated facts.
🦄 From “What” to “Why”: Shifting reporting from flat metrics (like “Site X has a low CTR”) to rich, narrative-driven insights that explain the why behind the performance.

Access it this workshop recordings and past ones here: www.heleneparker/com/library

#programmatic #adtech