Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we’re on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines.

So, if you’re ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we’ll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! 

To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/  

Additional Resources:

• https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024

• https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ 

• https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ 

• https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ 

• https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:03 – 00:28) Arbitrage vs. Advertising

(04:08 – 05:41) Understanding MFA Websites and KPIs

(06:53 – 08:51) High Ad Density and MFA Sites

(11:32 – 13:10) Website Analysis and Verification Tools

(19:08 – 21:02) Inefficiencies in Digital Advertising Industry

(21:09 – 24:44) Ad Placement on MFA Websites

(25:53 – 28:36) Maximizing Efficiency With AI Tools

(36:45 – 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT 

(44:33 – 45:01) Chrome Extensions for Industry Knowledge

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz 

Meet The Team:

• Hélène Parker – Chief Programmatic Coach
  • Helene Parker Consulting LLC  
  • Programmatic Media Experts | LinkedIn  

• Learn Programmatic 
  • As a TEAM
  • As a Programmatic Ninja
  • Programmatic Coaching Newsletter 

• Programmatic Digest
  •  Youtube | LinkedIn | Instagram

• Manuela Cortes – Co-Host 

• • • Programmatic Digest In Espanol 

• Manuela Cortes – ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands.

Additional resources mentioned in the interview:

● Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
● It’s Time to Dispel the Multicultural Media Scale Myth [Source: AdWeek]

● Black Media Is Being Hurt by Agency Blocklists [Source: AdAge]

● Diverse-owned publishers say they’re still educating advertisers about their audiences [Source:Marketing Brew] ● Combating Corporate ‘Pinkwashing’ During Pride Month With Mutual Aid [Source:Inequality.org]

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

At Helene Parker Consulting, we provide training and media buying.

Timestamp:

00:00:25 – www.jobsinadtech.com

00:01:35 – Leave us a review on iTunes

00:02:10 – Meet Iesha White

00:05:45 – How She Landed in Programmatic (super interesting story 😅🤣!)

00:11:01 – Shoutout to Gabriel Cohen at Magnite

00:11:50 – The Importance of a diverse team, how it influence my career

00:12:45 – Black People, Queer are often blocked for brand safety reasons, wtf??

00:15:22 – What, How, and Why multicultural targeting is important

00:17:02 – Less than 7% is spent in multicultural media where 40% of the US population is.

00:19:52 – Black owned media ain’t interested in programmatic and prefer direct deals

00:23:03 – Best practices: what you should do

00:25:17 – One’s identity isn’t brand unsafe

00:27:05 – Reaching out to your DSP team to fix it!

00:27:05 – Reach and Frequency™️ program is looking for partners to offer internships/employment

00:32:15 – Why consider spending on diverse/multicultural media

00:37:55 – Targeting strategy

00:40:01 – Actionable insight for buyers/brands

00:44:35 – Iesha’s Word of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Iesha White

  • Email | LinkedIn

Meet Our Team:

• Hélène Parker – Chief Programmatic Coach

  • Website | LinkedIn | Twitter | The Reach and Frequency™️ Course

  • Programmatic Digest – Youtube | LinkedIn | Instagram

Get this directly in your inbox weekly including more gems!

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Episode 137

Title:  Boutique Style Agency

Client Spotlight 🌟  Above The Fold 🦄 

Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. 

They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients. 

Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview. 

If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:03:23 – Who is Julianne Martin?

00:08:32 – Who is Jessica Chase?

00:15:54 – The importance of 3rd party education training like the Reach and Frequency™️

00:18:02 – Importance of working with a Boutique Style Programmatic Agency

00:22:32 – Specialise teams vs. Account based 

00:27:11 – Piecing the digital advertising puzzle together from top to low funnel 

00:31:02 – The Google Analytics Dance 

00:34:22 – The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold

00:36:45 – Julianne’s Successful Case Study of Supplement eCommerce Brands 

00:40:41 – Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok) 

00:43:21 – Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness

00:45:51 – Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork

00:48:10 – Giving 3 F*cks A Day To Help Keep Your Sanity

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Above The Fold
  • Website | Facebook | LinkedIn | TikTok
• Jessica Chase
  • | LinkedIn | Book A Call With Jessica
• Julianne 
  • | LinkedIn | Book A Call With Julianne 

Meet Our Team:

• Hélène Parker – Chief Programmatic Coach
  • Website | LinkedIn | Twitter | The Reach & Frequency Course
  • Programmatic Digest – Youtube | LinkedIn | Instagram

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

 

 

“Listen more, talk less.”

This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. 

If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now! 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:02:46 – Who is Marc Poirier?

00:05:25 – Defining Programmatic to a 5 year old

00:06:08 – Klever and Marc’s Industry Projections

00:19:12 – Challenges in the programmatic industry

00:25:33 – Properly communicating the KPIs needed to be measured

00:28:25 – Not putting enough emphasis on people

00:38:41 – Marc’s message to his freshman self

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Klever Programmatic
  • Website | Twitter
• Marc Poirier
  • Email | LinkedIn | Twitter

Meet Our Team:

• Hélène Parker – Chief Programmatic Coach
  • Website | LinkedIn | Twitter | The Reach & Frequency Course
  • Programmatic Digest – Youtube | LinkedIn | Instagram
• Alexa Gabrielle Ramos – Podcast Editor
  • Instagram | Website | LinkedIn 
• S and S Creative Media – Podcast and Media Manager
  • Instagram | Website | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q