hparker

Home/hparker

About hparker

This author has not yet filled in any details.
So far hparker has created 21 blog entries.

Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

2020-04-21T23:27:18-04:00April 21st, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains [...]

First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains

2020-04-15T20:12:07-04:00April 15th, 2020|Podcast|

Summary:In the Sensei’s Corner this week, we welcome Mike Hauptman, founder of AdLib, an awesome premium Ad platform for everyone (literally!!!). We dig into any correlations between First-Party consent and Third-Party cookies and address any potential solution.This week, we discuss the following article:First-Party Consent Can Replace Third-Party CookiesConnect with Mike Hauptman on LinkedIn | Website [...]

Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen

2020-04-06T21:56:38-04:00April 8th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX.  He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend,  and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. [...]

ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone

2020-03-26T22:02:49-04:00March 25th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. This week, we discuss the following articles: Practical Ways To Protect [...]

LaToya Shambo explains Data Privacy And What It Means for Social And Influencer Marketing

2020-03-18T20:09:30-04:00March 18th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: FDA to [...]

Initial Look into IAB’s Project REARC and more, with Kolin Kleveno

2020-03-18T11:59:31-04:00March 11th, 2020|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i where we cover the benefits and challenges of the IAB's project REARC. He also explains what a third-party cookie-less and highly regulated privacy AdTech industry could mean to us, programmatic and digital ninjas. This week, [...]

DMEXCO Highlights With Matt Prohaska

2020-03-11T15:48:46-04:00September 25th, 2019|Podcast|

Summary: In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in [...]

Contextual Targeting 2.0 With Sean Burke

2020-03-11T15:49:23-04:00September 18th, 2019|Podcast|

Summary: In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads [...]

Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

2020-03-11T15:49:49-04:00September 11th, 2019|Podcast|

Summary: Robert is the Founder and CEO of BrillMedia.co. Previously, Robert held senior leadership positions for agencies in Los Angeles and New York, and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill [...]