• Announcement of the week: We offer the first 30 days of joining the programmatic meetup for free! Why? Because we want to show you the benefit of being in an environment of success! An environment where you are encouraged to be authentic and to continue learning! Join us on Fridays from 12:30 – 1:30 PM ET for the […]

  • Demand-Side platforms make things happen! They are so essential! They are a must! You are probably thinking, where should I start? Or what and how many do I need? Selecting a DSP is like shopping for a car! Are you practical? Affordable? Great on gas type of car buyer? Or do you value looks and bougieness […]

  • I’ve been receiving a few private messages asking about Ad trafficking best practices, and it made me think of sharing a success story from one of my agency clients. They are a multi-six-figure agency offering full marketing and advertising services to their national and global brands. My goal was to provide programmatic media support to the […]

  • James Clear said: “If you’d like to do something bold with your life, you will have to choose to do something bold on a specific day. There is no perfect day. There is no right time. For the trajectory to change, there has to be one day when you make a choice.” Announcement of the week: […]

  • Moving forward, I’ll be segmenting each newsletter as follow: Announcement: My network is my environment of success and bringing the new thang first, allowing our tap in before the rest of the world. Noteworthy news of the week: breaking down what’s going on in this industry that you may need to know Strategy recommendation on how to […]

  • So you’re interested in learning more about programmatic advertising strategies, but you’re not sure where to start.  You keep hearing or seeing these articles about CTV (or is OTT?), and now Google is talking about topics instead of FLoC? You might be wondering what programmatic advertising capabilities are available today? What should you focus on today? […]

  • Programmatic advertising is projected to reach over $155 Billion USD in 2022 (apparently that number is growing 😬…) The average salary in a year can range between $55,000-$135,000 USD, depending on your region. Marketers and Brands say they recorded a 30-60% revenue increase with programmatic advertising (Thanks to its efficiency and targeting capabilities) This is an […]

  • Hi Hélène with the silent H, I love your content, and I just subscribed to your podcast. I cannot wait for your course to launch, and I really want to collaborate but don’t know how I can use your service. This is an appreciation letter to thank you for all the messages I have received in […]

  • “We’ve provided a roadmap and detailed training outline for the team, but as they are completing it, we realize they still need a lot of hand-holding into how to implement.” You will be surprised at how many times I’ve heard a DSP support team confess to me when I say, “I’m here to compliment you as […]

  • In the last 6-9 months, I’ve worked closely with advertising agencies and media agencies, helping them grow their programmatic media department. We spend some quality time looking at how they generate income, what kind of culture they have, and how efficient their internal operating efforts are. I have had a consulting company for 3 years now […]

  • I’ve published something similar last quarter and had a few people reach out asking for similar recommendations, so here it is with updates. I’ve had the pleasure of working with a few Demand Side Platforms (DSPs) in my journey, including Basis, DV360, the Trade Desk, Adelphic, Quantcast, AdLib. To name a few… When it comes to […]

  • Yesterday, we watched Disney’s Encanto and may I just say: Wow, wow, wow!!!!! What an outstanding movie, music, acting, everythaaaang… The remarkable Myron Golden stopped by David Shand’s Entrepreneurial group, The Morning Meetup. He didn’t just drop a few gems; the whole presentation was life-changing. Yes, it was one hour and thirty minutes when guests spent between thirty […]