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  • HOME
  • EDUCATION
    • Individual
    • Teams
  • ACTIVATION
  • PODCAST
    • Programmatic Digest Podcast Media Kit
    • Press Appearances
  • COMMUNITY
  • RESOURCES
    • Programmatic Digest YouTube Videos
  • CONTACT
  • HOME
  • EDUCATION
    • Individual
    • Teams
  • ACTIVATION
  • PODCAST
    • Programmatic Digest Podcast Media Kit
    • Press Appearances
  • COMMUNITY
  • RESOURCES
    • Programmatic Digest YouTube Videos
  • CONTACT

Resources

Access a library of helpful videos, whitepapers and articles dedicated to programmatic and digital media.

  • Optimization Masterclass on Programmatic Targeting Levers: Preview

  • Open Exchange Is Going Away?

  • Don’t Miss Our Upcoming Series

  • How To Learn Programmatic Media Buying in 2023

  • Programmatic Talent isn’t Scarce, But Your Internal Hiring Process Is

  • How I Got Started In Programmatic

  • Programmatic Advertising Fundamentals

  • What is Progammatic Activation?

  • 3 Tips to Optimize Data Segments

  • Another Holiday Email But With A Little Gift 😬

  • 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist

  • 90% of Employers Struggle Finding Skilled Candidates, Still!

  • Why You Should Read Limitless By Jim Kwik

  • 10 Questions to Ask Your DSP Support Team

  • Tip Of The Week for Programmatic Ninjas: Three Easy Ways To Organize your Yearly Report

  • Lessons Learned from Podcasting in The Programmatic Industry

  • Reporting Hack: How to Tell a Story with Data

  • 85% of agencies believe shortage of media talent

  • Media Budget Cuts? Here’s What You Should Do

  • How To Maximize Your Mobile Targeting Strategy, amidst Apple DSP news

  • How To Optimize in 15 Minutes or Less

  • The VIP DAY: Programmatic Activation Focused on Performance Optimization

  • How Close Is The Industry To A Cookieless Future

  • Time To Reimagine The Purpose Of Going Back Into Office

  • Third-Party Cookie Deprecation & ID Solutions: Here’s How To Get Started

  • Fox’s Atlas and Contextual Targeting

  • Discussing The Upside Of The Great Resignation For Agencies

    Announcement of the week: We offer the first 30 days of joining the programmatic meetup for free! Why? Because we want to show you the benefit of being in an environment of success! An environment where you are encouraged to be authentic and to continue learning! Join us on Fridays from 12:30 – 1:30 PM ET for the […]

  • Is Your DSP Fully-Loaded Or Basic?

    Demand-Side platforms make things happen! They are so essential! They are a must! You are probably thinking, where should I start? Or what and how many do I need? Selecting a DSP is like shopping for a car! Are you practical? Affordable? Great on gas type of car buyer? Or do you value looks and bougieness […]

  • Case Study: How I Trained A team of 5 Creatives In CM360

    I’ve been receiving a few private messages asking about Ad trafficking best practices, and it made me think of sharing a success story from one of my agency clients. They are a multi-six-figure agency offering full marketing and advertising services to their national and global brands. My goal was to provide programmatic media support to the […]

  • Streaming And Chill

    James Clear said: “If you’d like to do something bold with your life, you will have to choose to do something bold on a specific day. There is no perfect day. There is no right time. For the trajectory to change, there has to be one day when you make a choice.” Announcement of the week: […]

  • Here’s How You Can Build Your OpenPath

    Moving forward, I’ll be segmenting each newsletter as follow: Announcement: My network is my environment of success and bringing the new thang first, allowing our tap in before the rest of the world. Noteworthy news of the week: breaking down what’s going on in this industry that you may need to know Strategy recommendation on how to […]

  • 4 Things You Should Be Doing With Programmatic Advertising

    So you’re interested in learning more about programmatic advertising strategies, but you’re not sure where to start.  You keep hearing or seeing these articles about CTV (or is OTT?), and now Google is talking about topics instead of FLoC? You might be wondering what programmatic advertising capabilities are available today? What should you focus on today? […]

  • Did You Already Forget?

    Programmatic advertising is projected to reach over $155 Billion USD in 2022 (apparently that number is growing 😬…) The average salary in a year can range between $55,000-$135,000 USD, depending on your region. Marketers and Brands say they recorded a 30-60% revenue increase with programmatic advertising (Thanks to its efficiency and targeting capabilities) This is an […]

  • I don’t know how I can use your service

    Hi Hélène with the silent H, I love your content, and I just subscribed to your podcast. I cannot wait for your course to launch, and I really want to collaborate but don’t know how I can use your service. This is an appreciation letter to thank you for all the messages I have received in […]

  • 4 Problems On How We Access Training Today

    “We’ve provided a roadmap and detailed training outline for the team, but as they are completing it, we realize they still need a lot of hand-holding into how to implement.” You will be surprised at how many times I’ve heard a DSP support team confess to me when I say, “I’m here to compliment you as […]

  • 9 Pitfalls Ad Agency Leaders Need To Avoid In 2022

    In the last 6-9 months, I’ve worked closely with advertising agencies and media agencies, helping them grow their programmatic media department. We spend some quality time looking at how they generate income, what kind of culture they have, and how efficient their internal operating efforts are. I have had a consulting company for 3 years now […]

  • How To Maximize Your DSP Partnership

    I’ve published something similar last quarter and had a few people reach out asking for similar recommendations, so here it is with updates. I’ve had the pleasure of working with a few Demand Side Platforms (DSPs) in my journey, including Basis, DV360, the Trade Desk, Adelphic, Quantcast, AdLib. To name a few… When it comes to […]

  • What did Encanto’s Bruno and Myron Golden have in common?

    Yesterday, we watched Disney’s Encanto and may I just say: Wow, wow, wow!!!!! What an outstanding movie, music, acting, everythaaaang… The remarkable Myron Golden stopped by David Shand’s Entrepreneurial group, The Morning Meetup. He didn’t just drop a few gems; the whole presentation was life-changing. Yes, it was one hour and thirty minutes when guests spent between thirty […]

RECENT POSTS

  • Optimization Masterclass on Programmatic Targeting Levers: Preview
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  • 122. Sharpen Your Programmatic Skill with This Optimization Bootcamp
  • 122. Sharpen Your Programmatic Skill with This Optimization Bootcamp

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