118. Tips On Talent Retention With Matt Barash




February 7, 2023


Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams. 

From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call


00:01:58 – Getting to know Matt Barash

00:04:43 – Programmatic Meetup

00:10:16 – Building your Team

00:12:10 – Great Managers = Great Teams

00:15:05 – Company Culture

00:16:52 – Aligning with Employee Milestones

00:20:40 – DiSC Assessment

00:22:53 – Lack of Employee Talent

00:30:47 – Multi-generational Team Members

00:35:11 – Last Remarks

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

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