124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective




March 28, 2023


This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes.

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Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call


00:00:39 – 2 Wins and a Challenge

00:06:11 – How Helene and Niels met

00:07:15 – Introducing Niels

00:10:44 – Niels thoughts about going cookieless

00:11:44 – Should we retire or expire the term cookies

00:16:39 – 2nd Party Data

00:14:36 – Customize and Specialize

00:18:13 – How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective

00:22:15 – Identifying the different identity partners

00:29:41 – Spotting the probabilistic and deterministic data

00:31:56 – Should the solution be different depending on the diversity of the audience campaign?

00:37:00 – IB Seller-defined audience

00:41:22 – How realistic is taxonomy?

00:44:59 – HOw taxonomy would look between the publisher and the SSP

00:48:04 – One thing you wish you knew then that you know now

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

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