John Lee Shares the Latest About Microsoft Advertising

AUTHOR

hparker

DATE

July 7, 2021

CATEGORIES
SHARE

We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey).

Connect with:

John: TwitterLinkedIn | Company Website | Professional Blog

Programmatic Digest Podcast: Contact | Shownote | Website

Helene Parker: Website | LinkedIn | Twitter | Instagram

LISTEN, LIKE, FOLLOW, COMMENT, SHARE!

Shownote:

0:45 – Introduction to John and Microsoft Advertising

4:50 – Microsoft Audience Network

7:00 – Native Ads and Organic Content

12:00 – Case Study of Clients Who Have Utilized Microsoft Audience Network

16:30 – Impressions and Measurement

18:30 – The Process: Awareness, Consideration, and Conversion

21:00 – The Overall Value of Microsoft

23:00 – How Microsoft is Navigating Cookie Deprecation

27:00 – John’s Three Fun Facts

31:50 – Ways to Connect

Connect with:

John: TwitterLinkedIn | Company Website | Professional Blog

Programmatic Digest Podcast: Contact | Shownote | Website

Helene Parker: Website | LinkedIn | Twitter | Instagram

For Advertising opportunity on the Podcast, Contact Us for more information HERE

Related articles