Reny Morel from Digitas North America

AUTHOR

hparker

DATE

May 18, 2021

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In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America.

In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data.

This week, we are highlighting:

  • The difference between cookies and identities
  • How new tests are looking to implement better options for users to consent
  • Using healthy CRM data for easier tracking

Connect with:

Reny Morel on LinkedIn

Programmatic Digest Podcast: Contact | Shownote | Website

Helene Parker: Website | LinkedIn | Twitter | Instagram

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