Article 1: More than Fluff: An Argument for Investing in Employee Resource Groups for Parents and Caregivers
In this article, Catherine shares how “[e]mployee resource groups (ERGs), if done well, can act as a catalyst for positive change, a network for close collaboration among colleagues, and a place for individuals across the organization to show leadership.”
Article 2: US Cord-Cutter Households, 2019-2024 (millions, % change and % of households)
Half of the viewing among adults age 13 to 34 is spent in streaming and a third of all US households are cord cutters. Check out this article on viewership trends and how CTV revenue doubled in Q4 2020 compared to Q4 2019.
Article 3: CTV is for Everyone – Viewership Report
1:19 – Guest Introduction & Background
3:38 – Where CTV Stands Today
6:10 – CTV vs. OTV
7:30 – Will Traditional TV Disappear?
9:44 – What is Addressable TV?
11:55 – Consumption of Today’s Generation
15:10 – March-October 2020 Ad Opportunity Stats for Device Manufacturers
18:00 – Diversity and Inclusion: The Intersection of Data and Addressability
20:50 – What Might Listeners Take Away From SpotX’s Company Culture?
24:56 – Catherine’s Fun Fact and Favorite TV Show
26:23 – Catherine’s Advice to Her Younger Self:
Accept opportunities and do favors for friends in your industry.
27:25 – Ways to Connect with Catherine
Catherine Dale: LinkedIn | Instagram
SpotX: Website | LinkedIn | Facebook | Twitter | Instagram
Programmatic Digest Podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram
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